NEW YORK, May 6, 2016 /PRNewswire/ -- Global public relations leader Porter Novelli announced that CARE, a leading global poverty fighting organization, has been chosen as the agency's cause partner. CARE was chosen due to its unwavering commitment to lasting change in the world's most vulnerable communities, its focus on women and girls and its global footprint and overlay with Porter Novelli offices.
At CARE's 2016 annual conference, Porter Novelli's global CEO Brad MacAfee announced the multi-year partnership and shared the agency's commitment to supporting CARE and its mission.
"Porter Novelli has a long history of taking on big social challenges," said Brad MacAfee, CEO, Porter Novelli. "CARE's work to fight global poverty and make the world a better place aligns with our passions as an agency. We are honored to work with an organization with such a bold mission."
CARE was chosen following a survey of Porter Novelli's global staff that identified an interest in supporting the health, education and safety of women and children across the world.
"We are thrilled to partner with Porter Novelli as we celebrate our 70th year of fighting poverty across the globe," said Michelle Nunn, CARE president and CEO. "We see a great intersection with CARE's mission and Porter Novelli's history of change-making – together we will do great things!"
Porter Novelli's initial efforts will include developing an inspiring brand narrative and partnering to develop a behavior change campaign that can be implemented across the globe. Additionally, this partnership with CARE will provide Porter Novelli employees across the world with opportunities for direct engagement and volunteering.
This announcement comes on the heels of the launch of ONE HUNDRED (www.onehundredagency.com), a multi-disciplinary offering to connect the nonprofit sector with leading experts in brand reputation, marketing and fundraising from across the DAS portfolio of brands. The fully integrated service collective, of which Porter Novelli is a founding member, will address the growing needs of the nonprofit sector, which today represents one of the largest and most vibrant industries in the country.
Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside poor girls and women because, equipped with the proper resources, they have the power to lift whole families and entire communities out of poverty. Last year CARE worked in 90 countries and reached more than 72 million people around the world. To learn more, visit www.care.org.
About Porter Novelli
Porter Novelli is a global public relations agency built on a rich heritage of marketing for social good. We've been motivating people to change deeply ingrained behaviors rooted in cultural and social norms for more than 40 years. Porter Novelli is a different kind of agency—and we recognize, respect and champion companies with the spirit, drive and tenacity to do things differently. We like taking on big challenges, and even bigger challengers, and we seek out clients who feel the same way—clients who have the conviction to tell their own story, and the courage to innovate from who they have been into who they know they can be. For additional information, please visit www.porternovelli.com. Porter Novelli is a part of the DAS Group of Companies.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
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SOURCE Porter Novelli