Porter Novelli Expands Reckitt Benckiser Portfolio With Addition Of d-CON Rodenticide Brand
Agency's Reckitt Benckiser Portfolio Includes Airwick, Woolite, Resolve, Finish
NEW YORK, Aug. 9, 2012 /PRNewswire/ -- Global public relations leader Porter Novelli announced today that it has been awarded Reckitt Benckiser's U.S. rodenticide brand, d-CON®, through the remainder of 2012. Through the relationship, Porter Novelli will handle strategy and execution for all public relations and social media programming during the brand's important selling season this fall.
"Porter Novelli's exceptional skills of establishing meaningful and relevant relationships with consumers across all media channels, ultimately influencing them to change their behavior, is exactly what the d-CON brand is looking for," said Ho Ling Chack, brand manager, d-CON. "There is a compelling story to tell about d-CON and its 50 years of helping consumers reclaim their homes from unwanted pests. Porter Novelli is the right agency to help us share that story and ensure that consumers make the right choice in protecting their homes."
Porter Novelli also serves as agency of record for Reckitt Benckiser's Airwick, Woolite, Resolve and Finish brands, and provides corporate communications advice and support. The agency also was part of the team recognized with a Silver Effie for the "Saving Woolite" campaign.
"This win underscores not only our long and strong relationship with Reckitt Benckiser, but also the fact that great work begets more work," said Karen van Bergen, senior partner, managing director, Porter Novelli New York. "We are always especially proud to grow a client relationship. That signals a strong team and a history of success."
About Porter Novelli
A global public relations leader, Porter Novelli was founded in 1972. In 90 offices in nearly 60 countries, Porter Novelli combines the power of immersion with the rigor of research to create deep human insights that enable the agency to transform the opinions, beliefs and behaviors of those who matter most to its clients. For additional information, please visit www.porternovelli.com. Porter Novelli is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Porter Novelli
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