NEW YORK, March 29, 2012 /PRNewswire/ -- Global public relations leader Porter Novelli announced that it has been named agency of record (AOR) for Room Key, a new online hotel search engine that provides travelers a search and book experience tailored for ease of hotel shopping through an uncluttered and trustworthy site. Through the AOR relationship Porter Novelli will provide a combination of public relations, influencer engagement and social media support.
"Porter Novelli has a passion for building great brands that goes beyond just communications. We believe this passion will help us define the Room Key brand," said Stephany Verstraete, chief marketing officer, Room Key. "Their strategic recommendations, together with their sophisticated, best-in-class social listening and analytics tools, will make an immediate impact on our business."
Room Key, founded by Choice Hotels International (NYSE: CHH), Hilton Worldwide, Hyatt Hotels Corporation (NYSE: H), InterContinental Hotels Group (NYSE: IHG), Marriott International, Inc. (NYSE: MAR) and Wyndham Hotel Group, part of the Wyndham Worldwide Corporation (NYSE: WYN), or their respective affiliates, launched its first site, Roomkey.com, in the United States in January of this year.
"What we see in Room Key is a company with the potential to transform the travel industry," said Michael Goldberg, global chief marketing officer, Porter Novelli. "Helping drive transformational change is what we've been doing for 40 years. We are proud to partner with such an innovative brand that has created a unique offering for consumers."
About Porter Novelli
A global public relations leader, Porter Novelli was founded in 1972 and is a part of Omnicom Group Inc. (NYSE: OMC). In 90 offices in nearly 60 countries, Porter Novelli combines the power of immersion with the rigor of research to create deep human insights that enable the agency to transform the opinions, beliefs and behaviors of those who matter most to its clients. For additional information, please visit www.porternovelli.com.
About Diversified Agency Services and Omnicom
Diversified Agency Services (DAS,) manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes more than 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries. Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Porter Novelli