NEW YORK, Sept. 26, 2013 /PRNewswire/ -- Global communications leader Porter Novelli has been named agency of record (AOR) for John Theurer Cancer Center at Hackensack University Medical Center. The agency will provide a full suite of communications services to the cancer center including strategic planning and branding, as well as traditional and social media relations.
"Porter Novelli showed us a very sophisticated understanding of best practices for raising awareness of the John Theurer Cancer Center as a world-class destination for the management and treatment of cancer patients," said Bryan Soltes, vice president of marketing and business development, John Theurer Cancer Center. "Their expertise in storytelling will be invaluable as they educate patients, care-givers and health-care providers about our multidisciplinary, personalized and unique approach to delivering extraordinary health outcomes."
The John Theurer Cancer Center at Hackensack University Medical Center is New Jersey's largest and most comprehensive center dedicated to the diagnosis, treatment, management, research, screenings, and preventive care as well as survivorship of patients with all types of cancer. The 14 specialized divisions covering the complete spectrum of cancer care have developed a close-knit team of medical, research, nursing, and support staff with specialized expertise that translates into more advanced, focused care for all patients.
"We are especially proud to partner with The John Theurer Cancer Center and share the incredible and absolutely vital work they are doing in oncology research and treatment," said Karen van Bergen, CEO, Porter Novelli. "I am also honored that this highly respected team, every member of which is committed to improving the quality of life for cancer patients and eradicating this scourge in our lifetime, has entrusted its story to Porter Novelli."
This appointment marks the latest in a series of announcements from Porter Novelli's Global Health & Wellness practice. In January of 2013, Paul George was named global director of the practice and head of Porter Novelli's New York Health & Wellness practice, and in early May, Mary Smiddy was appointed UK head of Health & Wellness. The agency has also recorded a series of organic and new business wins from several medical device, pharmaceutical and health systems businesses.
About Porter Novelli
Porter Novelli is one of the world's leading public relations agencies. With 90 offices in nearly 60 countries, Porter Novelli delivers best-in-class service to clients around the globe. As the agency that pioneered social marketing, Porter Novelli's heritage is grounded in influence – motivating people to change deeply ingrained behaviors that are rooted in cultural and social norms. This is achieved by identifying and activating against key insights that drive transformational change-- going beyond just "solving a problem". The result is greater than just influencing people – Porter Novelli makes them believe.
For additional information, please visit www.porternovelli.com. Porter Novelli is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Porter Novelli