Porter Novelli Names Kate Cusick Executive Vice President, Global Director of Business Development
NEW YORK, Sept. 24, 2013 /PRNewswire/ -- Global public relations leader Porter Novelli today announced that Kate Cusick has joined the company as executive vice president, global director of business development. She will be responsible for driving new and organic business growth globally.
"Kate is an extraordinarily well-rounded integrated communications professional, having managed global account groups as well as business-building teams during her career," said Karen van Bergen, CEO, Porter Novelli. "Her proven track of success in strategic new business development and organic growth will be invaluable as she works to build Porter Novelli's business worldwide," van Bergen added.
Cusick brings 15 years of integrated communications experience to her role. Most recently, Cusick spent three years as partner, director of project management with Gardner Nelson & Partners in New York, leading both the business development group as well as the account management team. Before that, she spent nearly two years with (Red) as director, brand and integrated marketing, where she was responsible for redefining, communicating and growing the (Red) brand across all media, influencers and partner companies globally. Prior to that, she was senior vice president, director of integration with Team Omnicom/BBDO, serving a major banking client. As a team lead, Cusick worked with a variety of agencies to bring an integrated approach to client marketing efforts across all disciplines. Earlier in her career, Cusick held marketing and account supervisory positions with the New York City Economic Development Corporation, Gardner Nelson and BBDO. She began her career as a segment producer for "Hardball with Chris Matthews" on MSNBC.
"I am so excited to join Porter Novelli and contribute to an agency that is on a remarkable trajectory in terms of growth, talent and opportunity," said Cusick. "The agency's brand promise of driving results that are greater than expected is as inspiring as it is aspirational. I'm delighted to be part of such an amazing team."
Cusick earned a B.A. in history from Duke University, and earned her M.A. in war studies at King's College, University of London.
About Porter Novelli
Porter Novelli is one of the world's leading public relations agencies. With 90 offices in nearly 60 countries, Porter Novelli delivers best-in-class service to clients around the globe. As the agency that pioneered social marketing, Porter Novelli's heritage is grounded in influence – motivating people to change deeply ingrained behaviors that are rooted in cultural and social norms. This is achieved by identifying and activating against key insights that drive transformational change-- going beyond just "solving a problem". The result is greater than just influencing people – Porter Novelli makes them believe.
For additional information, please visit www.porternovelli.com. Porter Novelli is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
SOURCE Porter Novelli