NEW YORK, Sept. 13, 2012 /PRNewswire/ -- Global communications leader Porter Novelli announced today it won two awards at the first annual "PR Daily Awards presented by Ragan and Dow Jones." The awards were announced at luncheon at the Newseum in Washington, D.C. PRDaily.com is the No. 1 international online news site in the industry.
Porter Novelli won in the following categories:
- Best PR White Paper, for Census: It's All in the Numbers, a thought leadership piece on the economic potential of the Hispanic demographic
- Best Infographic, which accompanied "Census: It's all in the Numbers" and illustrated the economic potential of the Hispanic demographic
"Both the white paper and the infographic on the 2010 Census numbers were developed to shed light on the vast opportunity for businesses with the Hispanic market," said Michael Ramah, acting CEO, Porter Novelli. "We know this demographic – already in excess of 50 million and three-quarters of which fall into the highly prized 18 to 49 year old segment – is ripe for building beneficial and long-term relationships with brands. Establishing the right engagement among Hispanics will yield business results even greater than many brands can anticipate," Ramah continued.
Porter Novelli also earned an honorable mention in the awards in the research category on behalf of work with the Centers for Medicare & Medicaid Services.
About Porter Novelli
A global public relations leader, Porter Novelli was founded in 1972. In 90 offices in nearly 60 countries, Porter Novelli combines the power of immersion with the rigor of research to create deep human insights that enable the agency to transform the opinions, beliefs and behaviors of those who matter most to its clients. For additional information, please visit www.porternovelli.com. Porter Novelli is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Porter Novelli