Portland Consumers Can Reward Themselves With Holiday Savings At The Pump With The Fuel Rewards Network™ Program Consumers can lower their fuel prices at Shell through everyday spending with loyalty program
PORTLAND, Ore., Dec. 20, 2012 /PRNewswire/ -- With concerns around the price drivers pay at the pump, consumers in the greater Portland area will now have the opportunity to pay significantly less and reward themselves with some extra savings this holiday season. The Fuel Rewards Network™ program– or FRN™ program – is a free cents per gallon program that can help consumers save money at the pump by redeeming their fuel rewards at participating Shell stations. The program is offered by Excentus, creator of the patented cents per gallon rewards concept and leading loyalty marketing program provider. The FRN program is currently available at participating Shell stations across 180 U.S. markets, with the program expanding to nearly 200 markets coast-to-coast by the end of the year.
The FRN program is different from other loyalty programs currently available as it offers consumers a variety of ways to earn rewards through everyday purchases of things like food, clothing and household goods which can be redeemed for fuel savings at participating Shell stations. While the different ways to save vary by market, some consumers already using the program have paid as little as 1 cent per gallon at participating Shell stations by redeeming Fuel Rewards® savings they've earned through the FRN program1. The average consumer savings is $0.29 per gallon.2
According to a national survey about loyalty rewards programs sponsored by Shell, consumers are interested in expanding the ways in which they can save money. And with online shopping increasing in popularity and a convenient option for many consumers, nearly 90 percent would like to earn rewards from their online shopping3. Beyond earning rewards by shopping at hundreds of online merchants from the Online Mall including Bass Pro Shops, BestBuy.com, Sears.com and many more, Portland consumers can also earn rewards at many of their favorite local restaurants like Pub @ the Yard, Goldies BBQ, Sushi & Maki Restaurant and many others.
Local consumers can also take advantage of this unique program by combining their multiple rewards offers – or cents per gallon savings – together for potentially huge savings instantly at the pump. The savings can be redeemed on all grades of Shell Nitrogen Enriched Gasolines including Shell V-Power® Premium Gasoline, and Shell Diesel at participating stations, up to 20 gallons per purchase, per vehicle.
To participate in the program, Portland consumers just need to pick up a free FRN Card at any one of the more than 170 participating local Shell stations and activate it by visiting fuelrewards.com and following the easy steps to start earning rewards on fuel. Consumers can also request an FRN Card online at fuelrewards.com.
Portland consumers can currently save with the FRN program in the following two ways:
- Online Mall – Access nearly 700 brand name online merchants offering 5 cents per gallon for every $50 spent. Some online merchants may offer 2x, 5x, 10x rewards or more – so consumers can multiply their savings!
- Dining – Earn 10 cents per gallon for every $50 spent when dining at more than 10,000 participating restaurant locations nationwide.
"Shell knows more consumers are looking for a smart loyalty rewards program that can help them save money at the pump without having to jump through hoops or sacrifice their quality of fuel," said Dan Little, Shell North American Fuels Marketing Manager. "That's why teaming up with Excentus on this revolutionary rewards program is so exciting because it empowers Portland consumers to never pay full price at the pump again!"
"Excentus is excited to introduce the outstanding savings potential of the Fuel Rewards Network program to Portland consumers," said Dickson Perry, Founder, Chairman and CEO of Excentus. "By teaming up with Shell, local consumers who participate in our program will be able to set their own price for high-quality fuel simply by choosing to buy the things they normally buy through one of our participating retailers and programs. These are trying times for many families, and we're proud to be able to offer relief through the Fuel Rewards Network program."
Consumers can now also download the FRN Mobile App for iPhone® to find nearby savings, locate fuel stations, track their rewards and more! Download the free app and start saving today!
Portland consumers can learn more about the FRN program and watch their fuel savings add up by visiting fuelrewards.com. Or, they can find Shell on the 'On the Road' tab on Facebook at www.facebook.com/shell or the Fuel Rewards Network program page at www.facebook.com/fuelrewards for more information.
Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, with a network of approximately 6,000 Shell-branded gasoline stations in the western United States. Another 8,300 Shell-branded stations in the eastern and southern are managed by Motiva Enterprises LLC, a 50/50 joint venture between Shell Oil Company and Saudi Refining, Inc.
Excentus Corporation is the creator of and patent-holder for marketing programs and services that utilize price roll down discounts at the pump as the ultimate consumer reward. Excentus has spent more than fifteen years developing and perfecting the Fuel Rewards Network's™ technology and program features to make it easy for consumers to save money on fuel and convenient for businesses to build loyalty and create value for customers. The growing Fuel Rewards Network™ program provides Members with the opportunity to earn free fuel simply by purchasing the things they normally would from more than 1,000 retail locations, nearly 700 online merchants, and 10,000+ restaurants, and redeeming their rewards at participating fuel stations across the country. To date, Excentus has helped more than 10 million consumers save hundreds of millions of dollars on fuel. Excentus currently holds nine patents on the technology behind the cents per gallon model and licenses various uses of its patent portfolio to provide private-label fuel discount programs through its business unit, Centego II, LLC. Headquartered in Dallas, Texas, Excentus was founded in 1996 and is a privately held company with more than 150 employees. For more information please visit www.excentus.com.
The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release "Shell", "Shell group" and "Royal Dutch Shell" are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words "we", "us" and "our" are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ''Subsidiaries'', "Shell subsidiaries" and "Shell companies" as used in this press release refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence. The companies in which Shell has significant influence but not control are referred to as "associated companies" or "associates" and companies in which Shell has joint control are referred to as "jointly controlled entities". In this press release, associates and jointly controlled entities are also referred to as "equity-accounted investments". The term "Shell interest" is used for convenience to indicate the direct and/or indirect (for example, through our 23% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.
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1According to fuelrewards.com 'Leaderboard of Savings' (December 19, 2012)
2According to fuelrewards.com 'Leaderboard of Savings' (December 19, 2012)
3Data from StrategyOne's loyalty rewards survey (June 8, 2012)
SOURCE Shell Oil Company