Postano® Releases New Social Monitoring And Performance Analytics That Measure Hashtag And Visual Web Marketing Campaigns
PORTLAND, Ore., March 6, 2014 /PRNewswire/ -- TigerLogic Corporation (Nasdaq: TIGR) today announces two new capabilities in the latest build of its Postano Platform. First, the addition of social monitoring and second, new advanced performance analytics to its social media display platform.
With Postano's new social monitoring capabilities, marketers can easily and efficiently monitor their social channels for new trends, visualize fan engagement metrics, and track the performance of hashtag campaigns and social networks, as part of its newest product release.
"Postano is positioned as the best solution not only for beautifully displaying social media content, but also as a marketing campaign discovery tool for the real ROI data brands require for effective fan engagement," said Justin Garrity, Senior Vice President of Postano. "Postano is unique in its ability to promote attribution links in context of socially shared fan content, and with this update, brands are now able to measure ecommerce ROI within social."
Postano at SXSW in Austin, Texas:
Postano's new capabilities will be on display for brand marketers to experiment with at the SXSW Interactive Conference March 7-12, 2014 as part of the Beacon Lounge by Beaconfire, in which Postano will also be debuting the new Social Good package for non-profits. Postano is proud to support Beaconfire's mission of fellow tech companies creating social good #SXgood campaigns in the non-profit, social enterprise, or cause-marketing sector.
By including trends, totals, and comparisons across social networks, marketing teams can monitor performance alongside the content from those sources all from one screen. Visualizing the actual content from social accounts, mentions, and hashtags from user-generated content, Postano makes it easy to measure engagement across an entire brand social ecosystem when it matters most to social media managers.
The analytics dashboard provides brands an elegant and insightful view of the performance of their social hubs, integrations, and widgets, allowing them to discover popularity and engagement behaviors with trends, geographic data, and hashtag metrics. Marketing teams also have the ability to analyze real-time fan behavior in social hubs and measure the ROI of ecommerce campaigns via Postano's innovative attribution feature.
Postano (www.postano.com) is a social media and display platform that enables brands to socially power brand experiences. Postano aggregates content from a variety of sources including Facebook, Twitter, Instagram, Vine, Pinterest and more, turning these streams into bold visualizations for web, mobile, events, stadium, and retail.
Postano makes it easy to capture and curate great content, via phone or computer, for display in engaging ways. Visualizations can be customized with CSS to match the look and feel of any brand. With Postano, social shares are transformed into powerful experiences celebrating brands and their fans, encouraging even greater audience participation. Postano customers include Zagat, Google, L.A. Kings, Nine West, GUESS, Callaway, Evernote, Dell, Nike, Mindjet, Smirnoff, Jack in the Box, The Sierra Club, Oregon Ducks, Microsoft, Ogilvy, and many others.
About TigerLogic Corporation
TigerLogic Corporation (Nasdaq: TIGR) is a global provider of application development solutions for enterprises that need to launch easy and cost-effective e-business initiatives. TigerLogic's offerings include cross-platform and mobile solutions for rapid application development, social media content aggregation, as well as search enhancement. More information about TigerLogic and its products can be found at http://www.tigerlogic.com.
Except for the historical statements contained herein, the foregoing release may contain forward-looking information. Any forward-looking statements are subject to risks and uncertainties, and actual results could differ materially due to several factors, including but not limited to the success of the Company's research and development efforts to develop new products and to penetrate new markets, the market acceptance of the Company's new products and updates, technical risks related to such products and updates, the Company's ability to maintain market share for its existing products, the availability of adequate liquidity and other risks and uncertainties. Please consult the various reports and documents filed by the Company with the U.S. Securities and Exchange Commission, including but not limited to the Company's most recent reports on Form 10-K and Form 10-Q for factors potentially affecting the Company's future financial results. All forward-looking statements are made as of the date hereof and the Company disclaims any responsibility to update or revise any forward-looking statement provided in this news release.
TigerLogic, Postano, yolink, Raining Data, mvDesigner, Omnis, Omnis Studio, and Storycode are trademarks of TigerLogic Corporation. All other trademarks and registered trademarks are properties of their respective owners.
SOURCE TigerLogic Corporation
SOURCE TigerLogic Corporation