Power Matters Alliance Welcomes Microsoft as Newest Member

AUSTIN, Texas, April 22, 2014 /PRNewswire/ -- The Power Matters Alliance (PMA) announced today that Microsoft Corporation (NASDAQ: MSFT) has joined the PMA, which will help advance PMA's goal of developing the global ecosystem of interoperable wireless charging products and venues. Among other things, membership in PMA gives Microsoft access to PMA specifications for advanced wireless charging features.

The suite of specifications and certification programs offered by PMA enables members to embed PMA-approved wireless charging technology directly into mobile devices while providing consumers with access to a network of convenient locations to keep their devices powered throughout their day. PMA technology allows products to be compatible with the largest public ecosystem of wireless charging spots available at popular coffee shops and eateries, including select Starbucks and McDonalds locations.

"Microsoft is a great example of an innovative company that can help fuel adoption of the technology on a large scale in many different areas of consumer electronics," said PMA President Ron Resnick. "It is critical to get the industry moving in the right direction and create as many options for consumers as possible to fuel the widespread adoption of wireless charging."

In a move designed to harmonize the wireless charging industry, PMA recently joined forces with The Alliance for Wireless Power (A4WP) to create the largest footprint of locations and devices possible utilizing wireless charging.

"The goal of The PMA is to serve the industry in the best way possible," added Mr. Resnick. "To that end, we invite industry leaders from all walks to join the organization and help define the future of wireless power delivery."

About Power Matters Alliance

PMA is a global, not-for-profit standards organization chartered to ensure global interoperability for wireless charging. PMA was founded by Powermat Technologies and Procter & Gamble in 2012. The PMA board includes AT&T, Duracell, Starbucks and the US Government's Energy Star (non-voting). PMA compatible 'wireless charging spots' have been installed at leading coffee shops, airports, stadiums, restaurants, gyms and more and PMA-compliant products are available at leading retailers. Membership in the PMA is open to all, and its technical specifications are available to all members at www.powermatters.org.

Contact:    Scott Eisenstein
                 212 810 6544 
                 
press@powermatters.org

SOURCE Power Matters Alliance



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