POWERBALL® Invites Californians To Come Out And Play! Artist Kurt Perschke's RedBall Project will be Popping up Throughout California as Part of Inspiring Californians to Believe in Something Bigger

SACRAMENTO, Calif., April 1, 2013 /PRNewswire/ -- With less than a week before POWERBALL tickets go on sale in the state, the California Lottery is inviting Californians to come out and play! Last month, the Lottery launched the California Dreamin' Song Contest, which offered aspiring musicians a chance to win $5,000 and the opportunity to perform at one of the official launch events taking place in Los Angeles and San Francisco on April 8th. Now, the Lottery is inviting Californians to have some fun with the RedBall Project installations as they pop-up at unexpected locations throughout the state. 

In the spirit of encouraging and inspiring Californians to believe in possibilities, the California Lottery has partnered with world-renowned artist Kurt Perschke to introduce his RedBall Project to California. The goal of the partnership is to deliver the message of Believe in Something Bigger and bring the big red POWERBALL to life in an interactive and engaging way. The iconic RedBall Project will act as a catalyst for new encounters with the everyday and access the imagination in all of us.

"Kurt's vision for the RedBall Project – 'what it can invoke for those who experience it' – is perfectly aligned with the underlying POWERBALL message," Lottery Director Robert T. O'Neill said. "All our efforts leading up to the game launch are focused on encouraging residents to believe, engage and play while demonstrating how POWERBALL represents opportunity and optimism for all Californians."

Starting April 1 with stops in Los Angeles and San Francisco and culminating with the first POWERBALL live draw in Sacramento on April 10th, the RedBall Project will be visiting surprise spots in these cities as a fun reminder of what the red POWERBALL can mean to residents, businesses and the state. In addition to $45-50 million in additional supplemental funds for California public schools generated through game sales, POWERBALL represents endless possibilities for players – an opportunity to dream big and win big with jackpots starting at $40 million!

Follow a second-by-second launch countdown and find out where the RedBall Project will land next by hitting "Like" on Facebook (facebook.com/CALottery) or the project site (facebook.com/redballproject), and stay abreast of all the possibilities POWERBALL is bringing to the state. The public is encouraged to share their own California Dream on Twitter @calottery, using the hashtag #CADream. They are also encouraged to engage with the conversations around the RedBall Project on Twitter @redballproject.

Starting April 1st, join us at www.calottery.com/Dream to see Californians' dreams brought to life.

ABOUT POWERBALL
The $2 POWERBALL game is played much like the popular MEGA Millions® game. Players choose five numbers from 1 to 59 and one red POWERBALL number from 1 to 35. Players can choose their own numbers or opt for a Quick Pick. Draws are held every Wednesday and Saturday at 7:59 p.m. PT. Unlike MEGA Millions and SuperLotto Plus®, POWERBALL's pool closure occurs promptly at 7 p.m. PT each draw day. Besides the jackpot, there are eight additional ways to win prizes. The amounts will vary due to the State's pari-mutuel rules.

A major difference between California's existing draw games is that the POWERBALL jackpot begins at $40 million and increases by at least $10 million every roll.

About RedBall Project
Artist Kurt Perschke's RedBall Project is a sculptural installation traveling around the globe, adopting cities as its canvas. Perschke uses RedBall to explore each city's unique architectural landscape and history. With vision and wit, he squeezes RedBall between buildings and hoists it above bridges, punctuating overlooked possibilities. The city itself becomes a canvas of possibilities, as the work searches for new opportunities. RedBall represents the immediate creative impulse embedded in all of us – the simple act of seeing afresh.  View all the cities at redballproject.com

 

The mission of the California Lottery is to provide supplemental funding to California schools while simultaneously supporting local communities. More than 96 cents of every dollar spent by our players goes back to local communities in the form of contributions to public schools and colleges, prizes and retail compensation. The California Lottery urges its customers to play responsibly and within their budgets. If you feel you have a gambling problem, or know someone who does, you can get help at 1-800-GAMBLER.

 

www.calottery.com

 

CONTACT:

Russ Lopez/Lottery


 

916-822-8131


 

Lauren Kay/Remarq


 

310-397-2233

SOURCE California Lottery



RELATED LINKS
http://www.calottery.com

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.