Powerful New Online Directory Pinpoints Restaurant Chain Locations

IRVINGTON, N.Y., Oct. 27, 2011 /PRNewswire/ -- RestaurantChains.net, a leading provider of sales leads for the foodservice industry, today introduced Restaurant Unit Locator -- an interactive portal that gives sales, marketing, and real estate professionals precise information about the geographic location of major restaurant chains. The directory -- which covers the top 800 US and Canadian restaurant chains including industry leaders like McDonald's, Burger King, Starbucks, Outback, Chipotle, Taco Bell, KFC, and Panera -- yields meticulous geographic information on more than 200,000 units. All locations are geo-coded with latitude, longitude and Direct Marketing Area (DMA).

To develop the Restaurant Unit Locator, RestaurantChains.net worked closely with Dunbar & Associates, an advisory services firm that specializes in the foodservice industry. The directory combines data from RestaurantChains.net and other proprietary databases created and developed over more than a decade. It also features sophisticated mapping capabilities, innovative research methods, and sophisticated algorithms designed to insure that the directory is supplied with current, accurate data. Joe Dunbar, Founder and Principal of Dunbar & Associates, says, "As a long time client of RestaurantChains.net, I always watched for top chains opening stores in new trading areas but I had trouble finding out where the stores were actually located. Now that information can be mapped precisely and organized by zone."

With simple, intuitive tools and a user-friendly layout, the directory requires virtually no training and produces customized results in a matter of seconds. Users simply select the attributes they wish to search with, then create an up-to-date report in a downloadable table or map format.  Search criteria include zip code, county and state, square footage, average unit volume, meal periods, cuisine, concept name(s) and other key attributes.

"Until now, if you wanted accurate information on restaurant unit locations, you had to obtain a data vendor, a software tool, and an in-house IT professional," notes Keith Gellman, President and CEO of RestaurantChains.net. "With the Restaurant Unit Locator we provide a user-friendly solution for a fraction of the cost and completely alleviate the hassle. Users can log in, set their parameters, then download the results or view them on a map. It's that simple."

In addition to ease of use and breadth of coverage, the Restaurant Unit Locator is uniquely affordable. A flexible pricing model helps user match searches to their budgets, with billing based on specific usage patterns.

For more information -- or a free demonstration of the Restaurant Unit Locator -- please contact Keith Gellman at [email protected].

About RestaurantChains.net

The RestaurantChains.net directory was launched in 2004 and currently covers more than 4,300  multi-unit restaurant companies, supplying headquarters contact information and company attributes in more than 100 different criteria. Foodservicereport.com, a sister publication, is a database that covers more than 750,000 US restaurants in the US. Subscribers can receive regular reports on new store openings or pre-defined lists based on hand-picked criteria such as cuisine, type, style, or geographic region.

SOURCE RestaurantChains.net