BOCA RATON, Fla., April 18, 2016 /PRNewswire/ -- TransMedia Group (www.transmediagroup.com) said it was retained for public relations by Bruce Jenner. No, not the transgender gold medal-winning decathlete who is now Caitlyn Jenner.
The client here is the macho heterosexual actor and bodyguard who provided backstage personal protection to Donald Trump and other celebrities. He was known as Mark Behar, but now legally was granted the right to the legendary name of the Decathlete Gold Medalist Bruce Jenner.
"No, it's all perfectly clear, legal and newsworthy," said TransMedia CEO Tom Madden, author of "Spin Man" and other books. "This is the ultimate name dropping story that can practically spin itself," said Madden.
"We're representing Mark who is now legally Bruce so the famous Bruce Jenner name will return to its heterosexual roots where our client believes it belongs instead of hanging around out with the likes of the Kardashians and getting into car accidents as Caitlyn," said Madden.
"I selected TransMedia to announce my name change to Bruce Jenner because of the firm's long history of breaking big stories and I think keeping the name Bruce Jenner alive and well is a big story," said Jenner.
Behar was born in Brooklyn-New York and raised in New Jersey, where he was a Federal Law Enforcement Officer.
"Behar (now Jenner) is an actor, producer, a security expert and personal protection specialist, as well as a personal bodyguard to the music and movie A-list elite, as well as to/for reality TV show cast members," said Madden, who was formerly Programming VP at NBC.
Behar has previously worked backstage, ringside, personal, and special VIP security, for several professional wrestling groups (WWE, ECW & TNA), also for several awards and reality shows, as well as for several well-known, and "high-profile A-list entertainers and celebrities," throughout the music and movie Industry, such as the Kardashians, Eminem, the late Robin Williams, the late Whitney Houston, Britney Spears, Christina Aguilera, "The Osbournes," "The Hogans," Robert De Niro and Ben Stiller, just to name a few.
Media contact: Adrienne Mazzone 561-750-9800 x2270; Email: firstname.lastname@example.org.
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SOURCE TransMedia Group