NEW YORK, Aug. 27, 2014 /PRNewswire/ -- When you think of fundraising for a cure, what organizations come to mind? You might think of Race for a Cure, the Susan G. Komen Breast Cancer Foundation…and now the ALS Association. If asked a month ago, ALS probably would not have made the cut. The surge in awareness of this terrible disease is the direct result of the social campaign, the #IceBucketChallenge.
PR Newswire has explored this social phenomenon—and how the ALS Association was able to take a grass-roots effort and turn it into a well-oiled, fundraising machine—on Beyond PR: http://prn.to/StrikeOutALS
"Across the United States, everyone is getting involved in the fight to strike out ALS, raising awareness and donations through the #IceBucketChallenge," said Ken Wincko, senior vice president of marketing. "As a client of ours, we couldn't be happier for the ALS Association in the success of their campaign. At PR Newswire, we are pleased to take part in the challenge and commit to matching all donations from our team at a corporate level."
Donate today to #strikeout ALS: http://prn.to/IceBucketChallenge
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Vice President, Strategic Communications
Video - http://youtu.be/BCyYfSHumE8
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