PR Newswire Adds Value to the Multimedia News Release with New Reporting Features and Design
As competition for audience attention increases, marketing and communications professionals have turned to visuals to tell their stories--and are looking to the right tools for help.
NEW YORK, Feb. 19, 2015 /PRNewswire/ -- Visuals such as photos, videos and graphics can dramatically increase views and engagement with text content. Although it's practically a mandate to use multimedia as part of communications strategies and marketing campaigns, practitioners can be left scratching their heads at the best approach, platforms and tools for doing so.
Daytona 500 promotes a headlining performance by Kid Rock using the newest Multimedia News Release design
MultiVu features images and video from successful events to promote an upcoming client workshop
PR Newswire uses a colorful GIF as the hero image in a holiday-themed client greeting
A preview of the new Multimedia News Release design across mobile devices
PR Newswire originally developed the Multimedia News Release to offer marketing and communications professionals the option to distribute content via a landing page, fully customized in a brand's style with appropriate color scheme, logo, and multimedia content. In the latest iteration the platform offers communicators:
A single point of access to content;
Focus on driving visitors to engage and share;
Flexibility to create a custom branded experience;
Access to online reporting at any time.
"These updates are an evolution of our cutting-edge solutions for content distribution," says Jason Edelboim, senior vice president of global product at PR Newswire. "Enhanced reporting capabilities and added flexibility in design give our clients greater control of their messaging and better visibility into outcomes."
The new Multimedia News Release design features and highlights a central hero image, promotes additional multimedia content in a gallery centrally located on the page, and includes a showcase area to call attention to video content. It offers the greatest flexibility for brands to truly customize and adapt the audience experience around specific content.
In addition to design flexibility, PR Newswire also streamlined reporting on Multimedia News Releases—all data will now be readily available within the Visibility Reports platform. This update will make it easier for users to see how each of their communications efforts measures up, and offers options for comparing different campaigns.
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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