PR Newswire and the Texas Auto Writers Association (TAWA) Announce New Media Partnership

DALLAS, Sept. 25, 2014 /PRNewswire/ -- PR Newswire and the Texas Auto Writers Association (TAWA) proudly announce a new partnership where TAWA members will now have access to the strategic communication platforms within the automobile industry using PR Newswire's extensive media network contacts and premiere online and wire distribution services.

Journalists interested in joining TAWA to benefit from the partnership can visit www.texasautowriters.org/membership/journalist for more information.

The partnership will kick off at the Texas State Fair Auto Show's Media Day on Thursday, September 25 where a series of new trucks and SUVs will be introduced by brands such as Ram, Ford, Toyota, GMC, Nissan, Chevy and Jeep.

"We're thrilled to have a best-in-class partner like PR Newswire," says Jeff Yip, a member of the TAWA Board of Directors. "PR Newswire will supercharge the way we distribute our news, going out to more than 290 print, broadcast and web outlets in Texas alone. We're also excited that our members will have access to PR Newswire's excellent journalistic tools and resources."

Marc Newman, PR Newswire's Divisional Vice President of Business Development, adds, "PR Newswire/MultiVu has a long history of distributing automobile manufacturer news and multimedia content via our platforms directly to journalists and consumers.  We are thrilled to help expand TAWA's news exposure via PR Newswire's network by creating this partnership."

Members of TAWA will benefit from a lower cost of release distribution and other audience engagement services. These special rates for press release distribution; the news feed; access to PR Newswire for Journalists; and other communications services will be an exclusive membership package for TAWA members. The agreement also includes co-hosting and providing speakers for several special events throughout the year.

Members of TAWA interested in receiving PR Newswire's services should contact Marc Newman at [email protected].

About PR Newswire        
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

About The Texas Auto Writers Association
The Texas Auto Writers Association (http://www.texasautowriters.org/) seeks to gather and disseminate information about the automotive industry through news-related print and broadcast media. TAWA™ promotes quality and accuracy in journalism and professionalism among its members. TAWA™ works to access companies and individuals on behalf of its members and promotes public reader, viewer and listener awareness of the automobile industry.  TAWA™ has grown to become one of the most influential and recognized automotive journalist associations in the United States. Journalist members of the association are among the most respected in the country.

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SOURCE The Texas Auto Writers Association