NEW YORK, May 11, 2016 /PRNewswire/ -- According to Intermedia, a provider of cloud business applications, compelling video is key to boosting campaign visibility, capturing a targeted audience's attention and sparking engagement.
Intermedia worked with MultiVu Creative Services, a division of PR Newswire, to plan and execute a video as a central part of their research-based campaign, christened "Rogue Access." The video was featured in their multichannel, integrated PR and marketing campaign. The results of the campaign are featured in PR Newswire's latest case study, Intermedia Boosts Campaign Visibility with Award-Winning Video: A MultiVu Creative Services Case Study.
This case study discusses:
- Working side-by-side a team of experts to execute on the overall vision;
- Developing an award-winning video that sparks engagement and drives audiences to take action; and
- Using video as a central piece of content in a multichannel campaign.
To learn more about Intermedia's success and how to replicate it, download the case study here: http://prn.to/1T2wAOg.
About MultiVu Creative Services
MultiVu, PR Newswire's award-winning and experienced multimedia production, distribution and media strategy group, can produce and strategically place compelling content across multiple platforms that drives engagement and delivers results.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
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