NEW YORK, Dec. 21, 2015 /PRNewswire/ -- If content is king, audience is a marketer's ace. Content posted on a website or blog doesn't result in increased brand awareness, more leads or greater business growth unless the right audience can find it. Even the most successful marketers look for ways to continue growing their audience and expanding the reach of their content.
This is explored in PR Newswire's case study, PhRMA Increases Blog Readership & Reaches Broader Audiences: A Content Syndication Case Study. PhRMA, the Pharmaceutical Research and Manufacturers of America, approached PR Newswire to find new ways to attract and diversify the audience of their successful blog, The Catalyst.
Although The Catalyst blog was a top content site in the biopharmaceutical research industry, PhRMA was interested in reaching a broader audience beyond followers of their owned and social channels. So they turned to press releases to syndicate and promote The Catalyst's content.
Taking a data-driven approach to their content release strategy resulted in an increase of views and engagement from the government agencies, trade associations, and other audiences PhRMA wished to reach. The brand chose to A/B test different types of press releases to promote their content, with outstanding results.
Read the case study to learn:
- What types of press releases worked for PhRMA, and how it informed their content strategy;
- How A/B testing can help you identify the most successful promotion methods;
- How to drive traffic to your content and garner earned media through content syndication;
Increasing the readership of a company or organization's blog content is key to driving brand visibility and establishing a brand as a thought leader in its industry. For more insight from the case study, download it in full here: http://prn.to/1SE1Obi
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
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