NEW YORK, June 7, 2016 /PRNewswire/ -- Although it can differ in size and shape, the fundamental stages of every marketing funnel are the same; awareness, consideration, conversion and loyalty/advocacy. Traditionally, PR activities were only credited with impact to the top of the funnel. But with major advances in technology and digital tools, PR's role has evolved and the practice of public relations now plays a much bigger role.
PR Newswire's white paper, Evolution of PR's Role in the Marketing Funnel, examines how to use PR strategies and metrics throughout each stage of the buyer's journey.
The white paper examines each of four stages of the marketing funnel, illustrating the importance of PR at each stage. It discusses:
- Advanced PR and communications strategies and objective ways to measure outcomes;
- PR activities to spark action at every stage of the funnel; and
- Different approaches to make PR more data-driven and less subjective.
For detailed insight into how PR now fits into the marketing funnel, download the paper here: http://prn.to/1WBRK8D.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
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SOURCE PR Newswire Association LLC