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PR Newswire Expands Access to Premium Quality Imagery through New Partnership with Getty Images

PR Newswire leverages Getty Images' innovative API platform and diverse content to provide customers with more than a million images

Apr 11, 2012, 09:15 ET from PR Newswire Association LLC

NEW YORK, April 11, 2012 /PRNewswire/ -- PR Newswire, the global leader of innovative marketing and communication solutions, today announced a partnership with Getty Images, a leading creator and distributor of digital media, expanding the photo distribution options offered to their customers.

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Through Getty Images' powerful API platform, Connect, PR Newswire customers can now access an extensive breadth of Getty Images' imagery to incorporate directly into their press release.

"We encourage our clients to add photos to their press releases because we have done the research that proves they increase the visibility of a message," said Dan Hennes, vice president, Multimedia Distribution, PR Newswire.  "We want them to get the most out of their communication campaigns, but also understand that many marketing and professionals don't have the budget or the time to hire a photographer for every occasion and announcement. Through this partnership with Getty Images, our customers can add affordable images to their release with the click of a button."

PR Newswire has integrated a diverse range of stock imagery from Getty Images' collections, including its Thinkstock and iStockphoto libraries, directly into its Online Member Center.  This allows members to easily find and add engaging photos to their press release in the upload process. 

"PR Newswire's industry-leading distribution platform helps businesses reach an extensive network of media outlets, industry trade publications and Web sites," said Peter Orlowsky, vice president of business development, Getty Images. "We look forward to seeing the ways in which PR Newswire's customers utilize our quality imagery to bring their story to life and help their news release stand out."

About PR Newswire

PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

About Getty Images

Getty Images is one of the world's leading creators and distributors of still imagery, video and multimedia products, as well as a recognized provider of other forms of premium digital content, including music.  Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content.  Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world's most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites.  Visit Getty Images at to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.

Rachel Meranus
Vice President, Marketing and Communications
PR Newswire

Meryl Serouya
Marketing & Communications Associate
PR Newswire

M Booth for Getty Images
Andrea Conrad

SOURCE PR Newswire Association LLC