NEW YORK, Oct. 25, 2011 /PRNewswire/ -- PR Newswire, the global leader of innovative marketing and communications solutions, has joined forces with HubSpot, the leading provider of inbound marketing software, to create a integrated HubSpot Canvas application, providing users access to PR Newswire's iReach content platform helping them better target their distribution and broaden their reach, while also enhancing their lead generation strategies.
iReach, PR Newswire's self-service, intuitive online distribution platform, offers small businesses a cost-efficient way to share their content with key audiences, increase search engine visibility and significantly boost their presence online. Through this partnership and development of a Canvas application, HubSpot users can easily access the platform via HubSpot's newly launched App Marketplace, the world's largest marketplace for marketing software.
The collaboration supports the trend of inbound marketing to utilize online content and online distribution to generate leads as a means to reach and identify consumers and online influencers. Through integrated analytics software, iReach will give HubSpot customers the opportunity to track the highly-optimized content it has distributed, giving them the ability to generate leads.
"The role of PR professionals is evolving, and more and more their responsibilities are converging with those of marketing professionals," said Ninan Chacko, chief executive officer, PR Newswire. "Syndicating relevant content online can obtain valuable leads at budget-friendly costs which is especially critical for the small to medium sized business where staffing, resources and budgets are often minimal. By integrating PR Newswire distribution services with HubSpot's comprehensive marketing platform, we are growing the influence of public relations on marketing by allowing users to analyze a response to PR generated content and report tangible success."
WebReach, as the specific iReach distribution option is called, leverages PR Newswire's unparalleled online footprint, syndicating users' content to over 1,000 websites, to many of the largest social networks such as Twitter, Facebook and LinkedIn, and improves content findability on search engines including Yahoo!, Google and Bing. Also, by using the iReach tool within HubSpot, content is automatically posted to PRNewswire.com, the industry's most trafficked website, and is easily shared further through an embedded social media toolbar.
"Our 5,000 customers appreciate that HubSpot is an all-in-one inbound marketing platform, and in order to further improve their daily workflow, we decided to create the App Marketplace which offers businesses a comprehensive suite of valuable software tools necessary to be more successful marketers," said Mike Volpe, chief marketing officer, HubSpot. "PR Newswire, through its product innovations and technological advancements, is truly a leader in the industry. We are excited that it is the first content distribution company to integrate with HubSpot, and it is no surprise they were able to do so quite effortlessly."
In addition to the joint solution development, PR Newswire and HubSpot will be hosting a webinar on Tuesday, November 1st, entitled "The Science of Press Releases," that will discuss how to engineer effective press releases.
Click here to learn more and reserve your spot today.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
HubSpot, Inc. offers an all-in-one marketing software platform that has helped more than 5,000 companies in 34 countries increase the number of visitors to their websites and convert more of those visitors to leads and customers. Applications in the software platform include website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring. HubSpot is also the developer of the popular website analysis tool, WebsiteGrader.com, which has more than 3 million users. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts. Find them at http://www.HubSpot.com
SOURCE PR Newswire Association LLC