PR Newswire Introduces Redesigned Website
New PRNewswire.com provides richer content experience, refreshed look and feel
NEW YORK, March 21, 2016 /PR Newswire/ -- PR Newswire has unveiled its newly updated website at www.PRNewswire.com. Whether you're a journalist or influencer seeking news on trending topics, a buyer researching products and services, or a communications professional seeking insights and solutions to make your campaigns more successful, the new PRNewswire.com has made it easier to find critical information and resources.
"Our website has been redesigned to provide a simple, engaging view of our clients' news that encourages readers to explore more deeply," stated Robert Gray, CEO of PR Newswire. "In addition, we want to help marketing, PR and IR professionals achieve their objectives by offering best practices to enhance their programs. The updated PRNewswire.com offers a streamlined experience to uncover unique perspectives and identify the right solutions."
PR Newswire remains the industry leader in generating visibility and search traffic to PRNewswire.com. The optimized website helps customers' messages receive maximum online exposure. PRNewswire.com continues to outperform competitors in organic search traffic, boasting 58% more monthly unique visitors and 175% more Organic Search traffic from Google than our closest competitor.
Building on its proven ability to drive the most visits and page views in the industry every month, the refreshed PRNewswire.com incorporates a redesigned home page that gives users immediate access to the information they need. The enhancements also include simplified navigation for visitors to interact with News, Solutions and Resources.
Visitors to PRNewswire.com can discover news organized by topic, industry, company, keyword or type of content. Trending Topics on the home page will highlight subjects driving conversations as those news stories take shape in real time. Readers can also see top-viewed releases for insights into what news stories are generating attention.
The multimedia gallery highlights content that features images or video, and allows readers to search releases that include multimedia based on content type.
Visitors will find content in one of three content templates, selected by each customer to best showcase their brand story, attract views and drive interaction. The Multimedia Gallery, Inline Multimedia, and Enhanced Carousel templates place multimedia front and center to attract views and drive interaction.
Marketing, PR and IR professionals can explore the Solutions section for options based on their unique goals, accessing PR Newswire's extensive portfolio of solutions organized under four communications objectives. Discover solutions to Listen to your audiences, Create compelling content, Share your story across channels, and Analyze your programs' effectiveness. Executives and practitioners can also find information organized by job role and communications goals.
All solutions are presented holistically, with relevant case studies, testimonials, blog posts, and other thought-leadership content readily available to educate professionals on strategic principles, industry best practices, and tactical advice.
Marketers and communicators at any stage of their careers can keep up with the latest innovations and industry trends through white papers, webinars, articles, and other content curated in Resources, as well as find timely insights from PR Newswire's team of industry experts and thought leaders on the Beyond PR blog.
Visitors will also find specific information tailored to their role, such as agency account supervisors, marketing generalists, Public Relations executives, and IR & Compliance professionals.
Every piece of content an organization issues – including press releases—becomes a digital ambassador for the brand. For more on why press releases still matter for search, and tips for crafting news releases that will drive engagement, download PR & SEO: Still Driving Discovery.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
 Source: compete.com
 Source: SEMrush
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SOURCE PR Newswire Association LLC