PR Newswire Launches App for iPhone, iPod Touch

NEW YORK, April 19 /PRNewswire-FirstCall/ -- In a move that will afford PR Newswire's customers unparalleled reach to mobile users, the company has launched an application for the iPhone and iPod touch, with optimized applications for iPad,  BlackBerry and Android devices on the way.

To view the multimedia assets associated with this release, please click:  http://multivu.prnewswire.com/mnr/prnewswire/43560/.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100419/MM87009 )

The PR Newswire Mobile App empowers users with direct access to breaking news from many of the world's leading brands and organizations that issue text and multimedia press releases and information over PR Newswire every day.   The technology offers users the ability to search and browse PR Newswire’s extensive database of press releases and photos and isolate specific news items based on criteria such as keyword, industry topic and stock symbol.  Searches are saved so that users can quickly navigate to the press releases that interest them the most.  The PR Newswire Mobile App also provides a gateway for users to share content via email, Facebook, LinkedIn and Twitter, and watch videos distributed via MultiVu, PR Newswire’s broadcast and multimedia division.  

PR Newswire is the only commercial news distribution service offering text, photos and a distinct video channel through its own iPhone, iPad and iPod Touch application. The introduction of the PR Newswire Mobile App adds to PR Newswire's extensive global delivery of text and multimedia press releases to mobile applications and news platforms such as Thomson One Mobile, Bloomberg Mobile and Dow Jones Factiva Mobile.  In the coming months, PR Newswire plans to extend its Mobile App service to the BlackBerry and Android platforms, including Nexus One, while also launching a fully optimized iPad App.

“Recognizing the shift from the laptop to the handheld device, PR Newswire became an early adopter of mobile news distribution and developed a mobile strategy that is designed to keep our customers at the forefront of the communications landscape as it continues to become more mobile,” said Joshua B. Cohen, director, Content Licensing & Distribution, PR Newswire.  “PR Newswire’s free, downloadable Mobile App for the iPhone, iPad and iPod touch is just one of many initiatives that we are undertaking to mobilize our customers' news.”

Tens of millions of iPhone, iPod Touch, and iPad users worldwide can access the PR Newswire Mobile App for no-charge download at the Apple App Store at http://itunes.apple.com/us/app/pr-newswire-news-releases/id365947542?mt=8 or by simply entering “PR Newswire” in the App Store search field.  Once uploaded, users can immediately access and share breaking news or search for specific press releases and video content based on name, services, products, people, stock symbol or other customizable keywords.    

The PR Newswire Mobile App also lets users interact with PR Newswire's @ProfNet and @PRNewswire Twitter feeds, and subscribers of PR Newswire's expert network, ProfNet, can use the PR Newswire Mobile App to access fast-breaking queries from reporters seeking article sources and expert commentary.

Cohen continued, "The PR Newswire Mobile App provides a variety of audiences with the freedom to stay informed whenever and wherever they want – journalists on the go, policy influencers, investors seeking market news, and consumers looking for information on new products and services from thousands of companies and organizations.  Company executives can track what's being announced by competitors and partners while saving their own releases to show on the go. Marketing and communications professionals can stay abreast of valuable industry news, media queries on ProfNet, and industry intelligence through PR Newswire's Twitter feeds.  In the cab, on a plane, at a trade show... you'll now have PR Newswire wherever your work or travels take you."

Designed and developed for PR Newswire by Newstex, the PR Newswire Mobile App takes advantage of the latest mobile technology.  PR Newswire content is available to app developers.  For more information, please contact [email protected].

About Newstex

Newstex LLC (www.newstex.com) editorially selects Authoritative Content producers from offline and online sources (including thousands of top newspapers, publications, experts, professionals, government officials, companies, and more), enhances that content to make it easier to find relevant information, and delivers that content through respected content distributors and mobile applications to end-users in professional fields such as journalism, business, academia, law, government, and more. Newstex provides content from leading news organizations, top blogs (such as Engadget, Gizmodo, Gawker, Blogging Stocks, Mashable, 24/7 Wall St., GlobalPost, and The Business Insider), respected video producers (such as PR Newswire's MultiVu, Ground Report, Zacks Investment Research, Media Bytes with Shelly Palmer, Vator.TV, and Johnson & Johnson), and popular Twitter publishers.

Since the company's inception in 2004, Newstex has been recognized for its innovation and contributions through numerous digital media and content awards and has been named to the EContent 100 list of companies that matter most in the digital content industry for four years running. For more information, visit the Newstex site at www.newstex.com and the Newstex blog at http://newstex.com/newstexblog/.

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, multimedia, audience intelligence, targeting, measurement and compliance services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 56 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe.  PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.UBM.com.

Media Contacts:

Rachel Meranus, Vice President, Communications, PR Newswire at +1.201.360.6776 or [email protected]

SOURCE PR Newswire Association LLC