NEW YORK, Jan. 21, 2014 /PRNewswire/ -- As big data makes it possible to segment your customer base by background, habit and interest down to the most minute detail, devoting resources to understanding the power of specific niche markets has become paramount to success. Multicultural markets, in particular, represent some of the fastest growing demographics in the United States, and will have tremendous impact on the direction of politics and programming in the years to come.
PR Newswire is proud to be the official press release distribution service of the 2014 Multicultural TV Summit & Leadership Awards on Tuesday, February 4, 2014, at the Grand Hyatt in New York. Presented by Broadcasting & Cable and Multichannel News, the half day event celebrates the business and leaders of multicultural television and focuses on some of the day-to-day challenges of sustaining growth in this segment of the business. Bringing together such well-regarded figures in the multicultural space as the Rev. Al Sharpton and Lino Garcia, this year's event will include three keynotes exploring issues of importance in multicultural markets:
- The impact that television news programming will have on multicultural voters in regard to the 2014 mid-term elections;
- How to effectively target consumers within different multicultural segments, such as LGBT, African-American and Asian TV audiences;
- The effect that sports fans from various multicultural segments will have on the future of sports TV.
"We are pleased to have PR Newswire as a marketing partner of the Multicultural TV Summit & Leadership Awards," said Louis Hillelson, VP and Group Publisher of Broadcasting & Cable and Multichannel News. "We have been working with them for six years and they have consistently provided us with quality service in reaching multicultural audiences. We appreciate PR Newswire's expertise and professionalism."
The second annual Multicultural TV Leadership Awards will be presented at a luncheon following the event, and will honor executives in ten business categories whose efforts have contributed to the success of the industry. The Multicultural TV Frontrunner Award will be presented for the first time ever at the event.
PR Newswire supports marketing efforts to multicultural markets, which are projected to account for over $3.5 trillion in spending by 2015, through its Multicultural Markets Newsline. This targeted distribution reaches thousands of print and online publications, broadcast media and blogs servicing the Hispanic, African American, North American Chinese and Native American markets in the United States.
To learn more about PR Newswire's multicultural products and services click here.
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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Manager, Marketing Communications
 Source: Selig Center for Economic Growth at the University of Georgia's Terry College of Business
SOURCE PR Newswire Association LLC