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PR Newswire to Explore the Impact of Visual Storytelling on Communications on March 28th

Featuring industry thought leaders Lou Hoffman, Brian Solis, Jim Lin & Michael Pranikoff

Mar 13, 2013, 16:05 ET from PR Newswire Association LLC

SAN FRANCISCO, March 13, 2013 /PRNewswire/ -- PR Newswire invites you to attend an informative forum focused on the growing use and impact of visual storytelling on today's communications landscape.

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The event, Tipping the Engagement Scale in Your Favor: How to Employ Multimedia Content for Compelling Storytelling, is scheduled for Thursday, March 28, 2013 at 8:30 a.m. PT at UBM Tech in San Francisco and intended to show audiences how  multimedia content is a powerful vehicle to increase opportunities, engage audiences and expand content visibility through multiple channels.

Lou Hoffman, CEO of The Hoffman Agency and author of the storytelling blog, Ishmael's Corner will present the keynote address, and following Mr. Hoffman will be a presentation by Jim Lin, Vice President, Digital Strategist of Ketchum and author of the popular daddy blog, The Busy Dad Blog. Along with our featured presenters, Brian Solis, Principal of the Altimeter Group and author of "What's the Future of Business" will conduct a fireside chat with Michael Pranikoff, Global Director of Emerging Media from PR Newswire. Their chat will be centered on ways in which visual content is playing a critical role in creating valuable experiences with audiences throughout the buying cycle.

For more information and to register, click here.

About PR Newswire
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire

Meryl Serouya
Marketing and Communications Manager
PR Newswire

SOURCE PR Newswire Association LLC

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