NEW YORK, April 7, 2016 /PRNewswire/ -- Most brands are aware of the importance of monitoring media mentions across all channels—social media, online news, blogs, print and broadcast. Companies that are serious about protecting and boosting their brands must invest in tools that provide a holistic view of their brand, industry and competitors.
PR Newswire's white paper At What Cost? Justifying a Media Monitoring Service discusses the importance of using a comprehensive tool to monitor social and traditional media.
The white paper covers important things to consider before investing in comprehensive media monitoring, such as:
- The time required to manually compile a clipbook;
- The costs associated with brand monitoring; and
- The right tools to provide the visibility your brand needs.
A comprehensive monitoring tool is the solution for businesses that want to gather all possible intelligence, stay ahead of the curve and position themselves as industry leaders. Learn more and download the free white paper here: http://prn.to/1MSFzR6
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
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