NEW YORK, Jan. 22, 2016 /PRNewswire/ -- Content marketing is about more than just creating and publishing great content. To ensure that it not only gets consumed, but also garners the earned media that's often essential to increase brand awareness and demonstrate credibility, you've also got to actively market your content. The question is: How do you do so as efficiently and effectively as possible?
PR Newswire's white paper Why Content Marketing's Really a Question of Marketing Your Content shares tips on amplifying messages with a promotion and distribution strategy. Content distribution and content syndication can be just as important to content marketing as the actual content creation. In fact, executing a thoughtful distribution strategy can do a lot more than just amplify your messages and give your content a critical boost straight out of the gate.
Topics discussed in the white paper include:
- Why creating content is never the last step in your content strategy, and why brands shouldn't drop the ball on distribution;
- Best practices on how to achieve and drive content marketing goals through distribution; and
- How to best leverage wire services in a content distribution strategy.
A good distribution strategy will allow you to sustain the visibility of your messages over time and propel them — and your brand — deeper into the market so that you reach new audiences. For a detailed look at how to develop a distribution plan for your content, download the white paper here.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
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