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PR Newswire's Investor Relations Website Solution Now Enhanced with Content Marketing Methodologies

Measuring and expanding the effectiveness of an investor relations department drives new IR Room features: "ROI for the IRO"

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NEW YORK, Dec. 12, 2012 /PRNewswire/ -- PR Newswire, a global provider of shareholder, compliance and multimedia communications platforms, and its Vintage Filings division, today announced they have enhanced their investor relations website solution, IR Room, with new functionality that mirrors the communications industry's focus on content marketing and communications ROI.

(Logo:  http://photos.prnewswire.com/prnh/20110719/NY37427LOGO)

"Investor relations websites have seen little or no change in the past several years. Most have not evolved at par with other web communications best practices," said Bradley H. Smith, Director of Marketing for PR Newswire's investor relations and compliance services. "Our investor relations website solution, IR Room, has been rebuilt with the same communication technologies that drive highly successful PR and agile web-marketing teams. This is unique for investor relations websites and can be a real game-changer for investor relations departments in 2013."

With IR Room's new enhancements, investor relations departments will be able to measure, for the first time, the effectiveness of their outbound communications as well as use their investor relations website to forge new and deeper relationships. "The ultimate goal of any professional communicator is to drive their audience toward a decision," stated Smith.

Investor relations practitioners are invited to request a "ROI for the IRO" private demonstration here.

In addition to the inbound marketing technologies, several of the IR Room's visual data-displays have been improved, assuring current shareholders and potential investors that the content they want is accessible and always up-to-date. Further social media integration is also now included, embedding both Slideshare and StockTwits, a PR Newswire partner.

Additionally, the company recently announced the "IR Room App," a turn-key and easy-to-launch mobile app for smart devices. Currently, PR Newswire has close to 1,000 public relations and investor relations websites in use by clients ranging from mega-cap to micro-cap.

"Today's release of IR Room is another step on our mission to help clients 'Re-balance IR.' At a time when vendor and product consolidation may squelch innovation, PR Newswire is moving forward with smart solutions that will help investor relations officers communicate better," finished Smith.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

About Vintage Filings

PR Newswire's Vintage Filings division is a full-service financial filing and printing firm and a leading partner for all your XBRL filing needs. With more than 4,500 public company clients, Vintage is one of the fastest growing compliance firms nationwide. Vintage partners with its clients to provide the knowledge and service necessary to meet the SEC's ever-changing filing regulations. Vintage Filings provides high-quality, cost-effective compliance filings and production services, including EDGAR Filings, typesetting, XBRL tagging, section 16 filings, investment management services, drafting sessions, virtual data rooms (VDR) and more.

Contact
Bradley H Smith
Director of Marketing, IR and Compliance
PR Newswire
201 942 7157
Bradley.smith@prnewswire.com

SOURCE PR Newswire Association LLC



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