NEW YORK, May 10, 2016 /PRNewswire/ -- Ken Wincko, Senior Vice President of Marketing at PR Newswire, will be speaking during the Day 2 keynote on Wednesday, May 11, at The 2016 Marketo Marketing Nation Summit in Las Vegas.
Wincko will be speaking about The Future of Customer Experience. His talk will focus on the changing expectations of buyers from brands, the challenges marketers face in creating great experiences, and the emerging technologies that companies will need to master going forward.
"I am honored to be speaking at the Marketo Marketing Nation Summit, and am excited to join a great lineup of speakers to talk about the future of marketing. New technologies and tools are emerging that can help marketers create truly exceptional experiences across channels for their customers," said Wincko. "I look forward to sharing tips and techniques that can be used to transform the way companies interact with their customers."
For more insight into the metrics that will transform your marketing leadership, download PR Newswire's executive whitepaper Meeting Demand: A Guide to Becoming a Data-Driven CMO.
The Marketing Nation® Summit at the MGM Grand in Las Vegas brings together over 6,000 marketers from around the globe. The conference features thought-leadership, educational sessions, workshops, and trainings that empower marketers of every level to succeed in today's digital era. To learn more, visit http://events.marketo.com/summit/2016/.
About Ken Wincko
Ken Wincko is the SVP of Marketing at PR Newswire, where he manages the company's global marketing strategy. He is also a member of the Executive Management Committee. He has more than 20 years of marketing, product and business development experience in bringing innovative marketing programs and solutions to market for both B2B and B2C organizations.
Prior to PR Newswire, Ken held senior-level marketing and product leadership roles at Dun & Bradstreet, ADP, Citigroup, and IBM. Ken is an advisory board member of the CMO Council. He is a frequent speaker at major industry conferences and has been covered in publications such as the Wall Street Journal, TechTarget, Information Management, The Demand Gen Report, and MarketingSherpa.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
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