NEW YORK, Feb. 18, 2016 /PRNewswire/ -- Ken Wincko, Senior Vice President of Marketing at PR Newswire, will be presenting on Tuesday, February 23, at MarketingSherpa Summit 2016 in Las Vegas.
Wincko will present at 10:30 a.m. in his session titled How PR Newswire Created An Innovative Demand Generation Engine That Increased Engaged Leads By Over 20%. The presentation will cover the steps to developing and implementing a successful demand generation strategy, including:
- How to create and map content that meets buyer needs;
- How to create consistent and compelling engagement with buyers across channels; and
- How to build an effective lead-to-revenue management process.
"Proliferation of digital channels and evolving content consumption habits make buyers a constantly moving target," said Wincko. "Success hinges on developing a data-driven, automated marketing program that can effectively reach buyers. We have transformed its go-to-market approach to closely align with the buyer's journey through a sophisticated strategy that employs a targeted mix of channels and tactics aligned to key segments and personas. We now deliver targeted content to our audiences when, where and how they want it, which has made a dramatic impact on our results."
For more insight into the metrics that will transform your marketing leadership, download PR Newswire's executive whitepaper Meeting Demand: A Guide to Becoming a Data-Driven CMO.
About Ken Wincko
Ken Wincko is the Senior Vice President of Marketing at PR Newswire, where he manages the company's global marketing strategy. He is also a member of the Executive Management Committee. He has more than 20 years of marketing, product and business development experience in bringing innovative marketing programs and solutions to market for both B2B and B2C organizations.
Prior to PR Newswire, Ken held senior-level marketing and product roles at Dun & Bradstreet, ADP, Citigroup, and IBM. He is a frequent speaker at major industry conferences and has been covered in publications such as the Wall Street Journal, TechTarget, Information Management, The Demand Gen Report, and Destination CRM. Ken holds an MBA with honors from the Stern School of Business at New York University in Marketing and Information Systems, and an undergraduate degree in Accounting and Management from the University of Notre Dame.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
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