NEW YORK, April 5, 2016 /PRNewswire/ -- Ken Wincko, Senior Vice President of Marketing at PR Newswire, will provide a keynote presentation on Wednesday, April 6 at the 6th Chief Marketing Officer US Summit in Austin, Texas.
Wincko will focus his discussion on the topic: "Marketing Transformation: How to Build A Buyer-Led, Data-Driven Strategy." The presentation will discuss how the PR Newswire marketing team transformed their approach and shifted from being a cost-center to a profit-center, increasing qualified leads by 161%, growing marketing-influenced revenue by 360%, and reducing the sales cycle by over one third. The discussion will cover the steps to developing and implementing a successful perpetual demand generation strategy, including:
- How to build a buyer-led, integrated customer lifecycle approach using a 6-step marketing framework;
- How to utilize content marketing best practices to create compelling buyer interactions across channels; and
- How to optimize your content and programs based on data and analytics to increase pipeline and accelerate revenue.
"Every element of marketing needs to be coordinated," states Wincko. "From the type of content you create and share, to determining where to best engage key decision makers and influencers across channels, to identifying ways to enhance sales and service effectiveness. The only way for marketers to create exceptional experiences for buyers – and to optimize the lead-to-revenue path – is to use a holistic, buyer-led customer lifecycle strategy based on data and analytics to optimize interactions."
For more insight into the metrics that can transform your marketing strategy, download PR Newswire's executive whitepaper Meeting Demand: A Guide to Becoming a Data-Driven CMO.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
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