PR Technologies, Tools and Social Media Tactics Focus of Premier Event in New York

NEW YORK, May 1, 2012 /PRNewswire/ -- PR News has programmed a unique two-day event in New York that combines social media, technology, strategy and food tastings. The Social Media Summit & Taste of Tech will connect PR professionals with the latest technology and tools to help them create successful campaigns and communications initiatives and with digital communications leaders who will share the latest best practices in using the social media networks that matter most to their organizations and clients.

The Social Media Summit & Taste of Tech will be held on June 21 -22 at the Sentry Center in New York City.

Two kinds of cravings will be met at the June 21 Taste of Tech - the need for answers to questions about the tools and technology that are best suited to communicators' particular PR programs, and the desire to try new and exciting food. PR News will show Taste of Tech attendees that samplings of new technology and tasty morsels go together very well.

Taste of Tech attendees will have the opportunity to listen to and engage in panel discussions led by technology partners who will present an array of options to help them pack their social media toolbox, cut through the clutter with their press releases, monitor and measure stakeholder engagement and more-and be treated throughout the day to food tastings from various New York establishments. New ideas and technologies are not always so easily absorbed-particularly on an empty stomach. That certainly won't be the case at Taste of Tech.

The next day, on June 22, David Armano, EVP, global innovation & integration for Edelman, will kick off the Social Media Summit with a keynote address showing how brands can embrace social media internally and externally and transform themselves to connect with new audiences. Joining Armano as presenters at the Social Media Summit will be Michael Bepko, global online community manager, Whole Foods Market; Paula Berg, digital media leader, Linhart PR; Paull Young, director of digital engagement, Charity Water; Jonathan Kopp, global director, Ketchum Digital; Sally Falkow, social media strategist, Meritus Media; Albe Zakes, global VP, media, TerraCycle, and others.

These digital strategists will share insights, case studies and practical tips on how to leverage Facebook Timeline to tell your brand's story, develop relationships with key influencers in your market on Twitter, establish your brand on Pinterest and connect with its rapidly growing and passionate user base, advance your career and connect with media professionals on LinkedIn, apply the latest SEO tactics and measure the results of your social media efforts to prove ROI.

In addition, Dallas Lawrence, chief global digital strategist for Burson-Marsteller, will lead attendees in an interactive crisis clinic in which they will be able to instantly apply some of the lessons learned at the Social Media Summit.

PR News' Taste of Tech will shine a spotlight on the leading-edge companies servicing communications pros across a spectrum comprising social media, media relations, mobile communications, video, measurement, SEO and crisis monitoring. The Social Media Summit will then provide PR practitioners with an intensive, one-day immersion in the next practices in social media communications.

More Information

The Social Media summit & Taste of Tech sponsors include:
BurrellesLuce, Business Wire, Critical Mention, Dow Jones, NAPS, PR Newswire and TalkPoint

For Information about the PR News conference, please contact Amy Jefferies, associate publisher, PR News at [email protected].

ABOUT PR NEWS: PR News provides PR professionals with the latest industry best practices in its executive-level premium weekly publication. PR News programs must-attend professional conferences throughout the year, including the Facebook Conference, PR Measurement Conference, Taste of Tech, Social Media Summit, Digital PR Summit and the Media Relations Conference. PR News also programs monthly webinars for PR practitioners; presents the Platinum PR Awards, PR People Awards and CSR Awards, among other awards programs; and publishes the Small Biz PR Report and annual guidebooks, including the Digital PR, Crisis Management and Media Training Guidebooks, among others. Visit us at www.prnewsonline.com.

SOURCE PR News