NEW YORK, Jan. 27, 2016 /PRNewswire/ -- Verve, the leader in location-based mobile advertising, today announced that Pratiksha Patel has joined its executive leadership team in the newly created role of chief people officer, effective immediately. Reporting to Verve's chief executive officer, Nada Stirratt, Patel will lead the company's people and culture initiatives, spanning talent development, recruiting and the embodiment of the company's core values.
"I'm extremely proud of everyone at Verve, as we delivered record-breaking performance in 2015; our people are the foundation of our success," said Stirratt. "Pratiksha's passion for cultivating strengths-based, growth-focused cultures aligns perfectly with our profound commitment to our people as the critical component of our broader corporate strategy. She will be instrumental in scaling this people focus as we expand globally."
Patel brings to Verve over sixteen years of leadership and people management experience. Most recently, as vice president of people at Centric Digital, Patel led the company's human resources team. Previously, Patel held senior positions at Gilt, L'Oreal and McKinsey & Company, employing modern and energetic approaches to organization design, change management and talent and learning development.
"I've spent my career training my eye to spot the potential in others and to facilitate rewarding paths to achieve it," said Patel. "Verve has ambitious plans and I look forward to expanding on the tremendous momentum and creating the people and ethos we need for success in 2016 and beyond."
Verve is a location-based mobile platform that enables marketers to engage active consumers near and within points of purchase. The company's proprietary location intelligence, technology, data science, premium inventory and reporting capabilities help marketers to identify, reach and engage audiences in real-time. With the industry's most sophisticated closed-loop attribution model, Verve's robust product suite connects real-world consumer behavior with point of sale conversion to help marketers precisely verify the consumer path to purchase.
Headquartered in New York City, Verve has offices in Washington, D.C., Chicago, San Diego, San Francisco, Los Angeles, London, Eastern Europe, India and Southeast Asia. For more information, visit www.vervemobile.com and follow us on Twitter @VerveMobile.
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