Pre-Paid Legal Services Launches Recruitment Program on Fox News Network

Dec 29, 2010, 07:00 ET from Pre-Paid Legal Services, Inc.

ADA, Okla., Dec. 29, 2010 /PRNewswire/ -- On Saturday, January 1, 2011, Pre-Paid Legal Services, Inc. (NYSE: PPD) will launch a special promotional and recruitment program, "Pre-Paid Legal Services, Inc.: A Business for Today," on the Fox Business Network (FBN), a part of the Fox News Network (FNN). The 30 minute program will premiere at 12:00 noon (EST) and be re-broadcast at 4:00 p.m. (EST) in all FBN markets. Additional segments in the ongoing program are now being developed and will feature a variety of PPD leaders.

The videotaped program will offer Fox Business News viewers an informative, fast-paced perspective on the business opportunity available to motivated individuals who want to work for themselves in a position with strong self-determined earning potential.

The initial segment will feature two former Attorneys General (AG), Mike Moore, a four-term AG from the State of Mississippi and Mike Turpen, a former AG from the State of Oklahoma. Moore, now head of the Mike Moore Law Firm, LLC, is on the Advisory Council for PPD and Mike Turpen is a partner with Oklahoma-based Riggs, Abney, Neal, Turpen, Orbison & Lewis, Inc., a provider law firm for PPD since 1987. Both Moore and Turpen will discuss their personal experience with PPD and the value of affordable legal services for everyday legal problems.

The January 1 segment will also feature PPD's Co-CEO and Chief Marketing Officer Mark Brown and a group of leading independent associates for the company who will discuss the PPD business opportunity. Independent associates who will offer their personal success stories include: Dave Savula of Dawsonville, Georgia; Darnell Self, Upper Marlboro, Maryland; Brian Carruthers, Davidsonville, Maryland; and Mark Smith of Mission Viejo, California.

"We believe the 'Pre-Paid Legal Services, Inc.: A Business for Today' broadcast on Fox Business Network will provide a unique opportunity to communicate our message directly to important demographic segments of the population, while also offering a high-profile presentation that can be utilized for business development by thousands of PPD independent associates throughout the U.S. and four provinces of Canada," said Harland C. Stonecipher, PPD's Founder and Chairman of the Board.

PPD utilizes a direct selling business model to market its legal service plans to individuals, employee groups and small business owners throughout the PPD service market. In preparation for the January 1 premiere, PPD has prepared an advance promotional video that is being used by the independent associates to generate interest in the broadcast and the use of this program for business development purposes. The company anticipates that thousands of business meetings and direct selling opportunities will be held in conjunction with the program.

PPD Co-CEO Brown believes the "Business for Today" program will help to bring the Pre-Paid Legal message, "Making a Living, While Making a Difference" to new audiences who are looking for either a part-time or a full-time business opportunity.

"Pre-Paid Legal Services is a one-of-a-kind company in the direct selling industry. We offer a product that everyone needs – access to affordable legal services – and the product is marketed by independent associates who have the opportunity to develop a successful business while helping others find answers to their personal legal service needs," Brown said.

Fox Business News is a part of Fox News Network, LLC. Headquartered in News Corporation's studios in midtown Manhattan, FBN also has established bureaus in such key markets as Chicago, Los Angeles, San Francisco (Silicon Valley), Washington, D.C. and London. Fox Business News is carried by multiple cable operators, including Time Warner, Comcast, Charter and Direct TV, as well as FOXBusiness.com.

About PPD -- We believe our products are one of a kind, life events legal service plans. Our plans provide for legal service benefits provided through a network of independent law firms across the U.S. and Canada, and include unlimited attorney consultation, will preparation, traffic violation defense, automobile-related criminal charges defense, letter writing, document preparation and review and a general trial defense benefit. We have an identity theft restoration product we think is also one of a kind due to the combination of our identity theft restoration partner and our provider law firms. More information about us and our products can be found at our homepage at http://www.prepaidlegal.com.

Forward-Looking Statements -- Statements in this press release, other than purely historical information, regarding our future plans and objectives and expected operating results, dividends and share repurchases and statements of the assumptions underlying such statements, constitute forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements contained herein are based on certain assumptions that may not be correct. They are subject to risks and uncertainties incident to our business that could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties are described in the reports and statements filed by us with the Securities and Exchange Commission, including (among others) those listed in our Form 10-K, Form 10-Q and Form 8-K, and include the risks that our membership persistency or renewal rates may decline, that we may not be able to continue to grow our memberships and earnings, that we are dependent on the continued active participation of our principal executive officer, that pending or future litigation may have a material adverse effect on us if resolved unfavorably to us, that we may have compromises of our information security, that consumer purchases of discretionary items may be impacted by a downturn in the economy, that we could be adversely affected by regulatory developments, that competition could adversely affect us, that we are substantially dependent on our marketing force, that our stock price may be affected by short sellers, that we have been unable to increase our employee group membership sales, that our active premium in force is not indicative of future revenue as a result of changes in active memberships from cancellations and additional membership sales and that we have repurchased more than half of our outstanding shares. Please refer to pages 16 through 19 of our 2009 Form 10-K and pages 7 and 8 of our September 30, 2010 Form 10-Q for a more complete description of these risks. We undertake no duty to update any of the forward-looking statements in this release.

SOURCE Pre-Paid Legal Services, Inc.



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