Preact Integrates With Zendesk To Give SaaS Providers the Insight To Reduce Customer Churn
SAN FRANCISCO, Feb. 11, 2015 /PRNewswire/ -- Preact, a customer success software company, today announced an integration with Zendesk, Inc., a leading cloud-based customer service provider. Preact's customer success platform helps subscription software companies maximize customer lifetime value by reducing churn and driving upgrades. Zendesk supports Preact by empowering businesses to proactively offer the best possible customer service at scale, which is critical to achieving customer success.
"Every customer interaction is important, and having Preact insights at an agent's fingertips will enable smarter, more timely, data-driven customer communication," said Mike Saldi, Chief Customer Officer at Preact.
Preact provides deep real-time visibility into customer health, allowing businesses to connect their customer service activity to efforts aimed at reducing churn, thereby improving their bottom line. Zendesk customers will be able to take their customer service a step further. The platform uses data science and machine learning to automatically provide tailored health metrics for each user and account, make smart predictions about whether a customer is likely to churn or upgrade, and makes actionable recommendations for how to respond. This kind of real-time visibility empowers businesses to improve customer support and product quality – something that directly impacts the bottom line.
"We believe customer service is more powerful when it is personal and proactive," said Maxime Prades, senior manager, platform marketing, Zendesk. "Our partnership with Preact helps companies better understand how their customers behave and get straight to what matters most – better customer service and more meaningful conversations."
Poor customer service is one of the largest causes of churn, and it has never been more important for businesses to reduce their churn rates. It now costs 5 times more to acquire new customers than it does to keep current ones. Furthermore, Gartner Group found that a 5 percent increase in customer retention can increase business profits by anywhere between 25 percent and 125 percent. The Preact integration with Zendesk helps businesses of all sizes maximize the lifetime value of their customers.
About Preact:
Preact is a cloud-based, customer success system that helps subscription businesses maximize customer lifetime value by reducing churn and driving upgrades. Preact generates health & activity metrics for each user and account by analyzing detailed individual session-level usage and other signals. It uses big data analytics, behavioral science, and machine learning to help identify customers likely to churn or upgrade. Preact's system allows a customer success team to manage their workflow in an efficient and effective way. Preact integrates with leading cloud applications including Zendesk, Gmail, Marketo, Salesforce, Mixpanel, and others. Founded in 2012, Preact is based in San Francisco and funded by Trinity Ventures and other leading venture capital firms. Learn more at www.preact.com.
SOURCE Preact
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