Industry Alliance Gives Growers Nationwide Access to Big Data at the Field-Level
SHAKOPEE, MN, March 4, 2016 /PRNewswire/ - Farmers Edge™, a global leader in precision agriculture and independent data management solutions, today announced it has partnered with Grower Information Services Cooperative (GiSC). With a shared stance on data privacy, security concerns and sustainable agriculture goals, the partnership between GiSC and Farmers Edge provides grower members in 37 states access to the company's Precision Solutions package. GiSC growers will now have the flexibility to view data on both the AgXchange™ and Farmers Edge platforms, bringing together the cutting edge hardware and software with trusted advisors to facilitate the transition from intuition-based to data-based decision making on the farm.
Yield is the scorecard of precision agriculture, and Precision Harvest Map is a core part of Farmers Edge Smart Solutions™ farm management platform. Utilizing patent pending calibration and industry-leading yield processing technology, Precision Harvest Map provides an accurate view of yield variability across a field even where multiple combine units are operating. Through this partnership, GiSC and AgXchange are offering these maps to new members free of charge. These maps will also be included in an introductory offer to those who opt for the Smart Solutions package from Farmers Edge to increase access for growers looking for a fully integrated platform.
"The agriculture industry is in the midst of a transformation and, now more than ever, it is in need of an agnostic data aggregator that can help companies, such as Farmers Edge, drive and improve productivity on the farm," said Jason Ward, Executive Director of GiSC. "One of the reasons we chose to partner with Farmers Edge is because of its track record of providing personalized service to growers as they seek to generate valuable insights from the increasing volumes of data generated on their farms."
Currently, GiSC growers are in the nation's most prominent agricultural markets with a focus on wheat in Kansas and Oklahoma, corn in Ohio and Minnesota, and cotton in Texas and Georgia. To date, soybean, corn and wheat growers have been the primary benefactors of precision agriculture, but Farmers Edge and GiSC believe there is an opportunity to bring similar innovation to cotton growers. As an early initiative, Farmers Edge and GiSC will work together to develop technology that will deliver new solutions to improve productivity and increase yield in the U.S. cotton market, an industry valued at nearly $6 billion.
"Currently, we are working throughout the largest and most quickly emerging markets – from Brazil through Russia - to optimize on-farm inputs and maximize yields," said Wade Barnes, President and CEO of Farmers Edge. "With GiSC, we are furthering this commitment and continuing to pioneer precision agriculture in new regions, including Texas and Georgia, bringing industry-leading hardware, software and agronomy to improve sustainability in new crops, including cotton. Ultimately, we're proving our platform is globally scalable – capable of being tailored to new regions, with new crops and with disparate conditions."
About Growers Information Services Cooperative (GiSC)
GiSC is a grower-owned cooperative founded on growers’ interests in controlling farm data and ensuring grower ownership of that data, and it was chartered with the vision to empower growers in the digital age by leveraging the value of the data from their farm operations. GiSC is governed by a Coop Board made up of growers diversified by commodity and geography and committed to the principles of grower data ownership. GiSC brings growers together – from across the country, with different operations, commodities, and farming practices – and provides its members a FREE platform, AgXchange™, that facilitates their ownership rights and allows them to realize the value of the data produced on their farms. GiSC members can use AgXchange™ to collect and store data and control what and with whom information is shared. GiSC and AgXchange™ enable GiSC growers, and their input providers and commodity marketing associations, to synergize farm information through the multiple channels utilized to collect their data on ONE PLATFORM.
About Farmers Edge
Farmers Edge is a global leader in precision agriculture and independent data management solutions. Leading the development and application of new technologies on the farm, Farmers Edge is defining the future of agriculture through innovation. For more information on Farmers Edge, please visit: http://www.farmersedgeUSA.com
SOURCE Farmers Edge Precision Consulting Inc.