CLEVELAND, Nov. 16, 2016 /PRNewswire/ -- Precision Dialogue announces the launch of Marketing Hub, a web-based application designed to empower market managers through localized, brand-compliant marketing efforts – online and offline.
All too often, when brands with multiple locations seek to engage local customers at an individual store, dealer or franchisee level, these marketing pain points rise to the surface:
- Multiple data sources make it difficult to centralize, manage and segment customers
- Brand integrity can be jeopardized in message voice and imagery
- Local management teams often lack technical and marketing expertise to execute
"Marketing Hub provides a streamlined experience for initiating marketing campaigns across email, direct mail and SMS, so brands and their local market managers – the end users – can confidently overcome these challenges," says Jeff Buczynski, Director, Marketing Solutions at Precision Dialogue. Buczynski officially unveiled the app this past October during a live demo presentation at Dreamforce 2016 in San Francisco.
To expand on Buczynski's comments, Marketing Hub delivers synchronized customer records, CAN-SPAM guideline adherence and real-time monitoring through a simple three-step process:
- Select Channel (Email, SMS or Direct Mail)
- Build Content
- Send to Recipients
Messages are triggered for send via the marketing cloud platform. All data is managed and preserved in the platform, including subscriber information, content, templates and tracking. In addition, this customizable application provides substantial flexibility to meet specific customer requirements.
"From consistent branding to operational efficiencies, Marketing Hub gives the user an unparalleled experience that's both simple and powerful," says Todd Thompson, Executive Vice President at Precision Dialogue.
Formerly named Email Builder, Precision Dialogue's Marketing Hub was the recent recipient of Salesforce's 2016 Partner Innovation Award for Best Customer Success Story. In its newest iteration, Marketing Hub is now a platform-agnostic solution and supports multiple channels, both online and offline.
Brands and marketers interested in learning more about the cost-effective, platform-agnostic capabilities of Precision Dialogue's Marketing Hub are encouraged to request a demo at www.precisiondialogue.com/mh.
About Precision Dialogue
Precision Dialogue is an analytics-driven, multi-channel customer engagement firm. The company leverages customer insights, interactions and information to drive relevant communications, ultimately improving marketing ROI. Working with some of the world's most respected brands, Precision Dialogue is a new breed of 1:1 marketing firm. The company combines the data acumen of traditional marketing service providers with the analytical sophistication of leading consulting organizations, and the integrated, multi-channel delivery of direct/digital marketing firms.
With offices in Chicago, Cleveland and Indianapolis, Precision Dialogue strives to foster an environment where associates are inspired and challenged to deliver best-in-class marketing services. For additional information, please visit www.precisiondialogue.com or call 877-332-9222.
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SOURCE Precision Dialogue