CLEVELAND, Jan. 25, 2017 /PRNewswire/ -- Precision Dialogue (www.precisiondialogue.com), an RR Donnelley Company, has released the first two parts of its new research series, "How to Catch and Keep Customer Attention," and features the inclusion of wearable technology as information-gathering devices. The publication of this research is in advance of the company's second annual Next-Level Customer Experience (NLCX) event set for this spring.
In part one of the series, "10 Key Findings in Eye Tracking Research," Precision Dialogue's expert team used noninvasive eye tracking technology to identify what users see and don't see when they interacted with popular B2C brands, both online and offline.
Part two, "Four UX Discoveries Through Emotional Testing," reviews the emotional responses of each user, measured by electroencephalograph (EEG) technology. This provided immediate insight into consumer reactions as users carried out common online tasks across a variety of industries, including e-commerce and financial services.
Often used in conjunction with traditional user experience testing, eye tracking and emotional testing provide a substantial layer of qualitative and quantitative data, enabling brands to create visually compelling and emotionally engaging content users can easily consume. Both downloadable resources are free and available here:
- Eye tracking – www.precisiondialogue.com/eye-tracking-research-report
- Emotional testing – www.precisiondialogue.com/emotional-testing-download
To coincide with the release of this customer-centric research, Precision Dialogue announced today it will host this year's Next-Level Customer Experience (NLCX) event at its Westlake, Ohio office on April 6, 2017. This half-day event will explore new research and customer experience methodologies and strategy development. It will also include an in-depth tour of the company's world-class 2,100-square-foot research space, Precision Experience Lab℠.
"NLCX provides marketers and researchers with an opportunity to gain a better understanding of the vital role that improvements in customer experience play in the growth and success of a brand," says Cathleen Zapata, Chief Experience Officer at Precision Dialogue. The cost to attend this event is $299, with limited seating available. Pre-registration is available now: http://www.precisiondialogue.com/nlcx17
About Precision Dialogue
Precision Dialogue is an analytics-driven, multi-channel customer engagement firm. The company leverages customer insights, interactions and information to drive relevant communications, ultimately improving marketing ROI. Working with some of the world's most respected brands, Precision Dialogue is a new breed of 1:1 marketing firm. The company combines the data acumen of traditional marketing service providers with the analytical sophistication of leading consulting organizations, and the integrated, multi-channel delivery of direct/digital marketing firms.
With offices in Chicago, Cleveland and Indianapolis, Precision Dialogue strives to foster an environment where associates are inspired and challenged to deliver best-in-class marketing services. For additional information or to schedule a visit to our facility, please visit www.precisiondialogue.com or call 877-332-9222.
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SOURCE Precision Dialogue