KING OF PRUSSIA, Pa., April 18, 2017 /PRNewswire/ -- Orchestra – the world-renowned children's, maternity and childcare fashion brand has officially launched in the United States. Orchestra's first English language website launches today with access to all of the brand's hip infant/toddler and children's fashion products. In late May 2017, Orchestra is also slated to open its much-anticipated first U.S.-based newborn/children's fashion retail store at one of the largest malls in the country, King of Prussia Mall, 25 miles northwest of Philadelphia.
The 23-year-old family-owned company, which now boasts stores in over 40 countries, is known for its playful and innovative designs, quality, and family friendly service. Orchestra brings its high-quality, glamorous, ultra-comfortable clothing and shoes for children (newborn to size 14) to the U.S. for the first time.
"We are thrilled to finally introduce our unique and fashionable brand of children's clothes and footwear to U.S. customers," said Orchestra Director and Vice-Chairman, Agathe Boidin. "Orchestra has experienced enormous success around the globe and we are looking forward to launching the brand in the United States."
Agathe Boidin joined Orchestra in 2000 as a Chief Financial Officer before eventually being appointed CEO in 2012. She served as CEO until March 2016, when she became Vice-Chairman of the Board and took charge of development in North America.
With the launch of Orchestra's first English language website, us.shop-orchestra.com, shoppers in the U.S. will be able to browse all of Orchestra's designs for the early years of childhood. The website will also offer membership to Orchestra's Club loyalty program which gives valued customers access to exclusive savings.
Orchestra, a family-owned company since 1995, was created by Chantal and Pierre Mestre to design and produce a fun and affordable children's clothing brand. Their experience as merchants in the textile industry and as parents to their own little ones, led them to develop a diverse fashion collection, ranging from newborn babies to young pre-teens.
Over the years, the brand has developed a unique distribution model that blends product groups and services. More than 3,000 designs are produced in a season and over 100 new items can be shipped to stores each week. The business has expanded its product offerings to include maternity fashion and childcare products and has introduced new shopping channels, particularly through its online store. Orchestra has become a unique "one-stop shop" for parents and expectant mothers, selling more than 80 million pieces a year. Orchestra strives to bring value, service and quality to its customers. Today, Orchestra, the leader in children's clothing in France, is the 6th largest children's clothing retailer in the world and operates 700 stores in 40 countries throughout Europe, Asia, and North Africa.
Agathe Boidin, Orchestra Director & Vice Chairman
Ms. Boidin started her career as a Financial Auditor in the consultancy firm Coopers and Lybrandt (now PwC), before becoming the Financial Controller at DIM (Hanes apparel Group). In 2000, she joined Orchestra-Prémaman as Chief Financial Officer before becoming Deputy Chief Executive Officer in charge of Orchestra-Prémaman's operations in 2010. Ms. Boidin was appointed as Chief Executive Officer in 2012, following the acquisition of the Belgian group Prémaman and served in the position until becoming Vice-Chairman of the Board of Directors in March 2016. Most recently, Ms. Boidin has been appointed CEO of Orchestra Prémaman USA and taken charge of the development of the group for North America. She now lives in Philadelphia with her husband and three children.
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