Premium Retailer Fixtures Living Changes Name To "PIRCH"
SAN DIEGO, July 12, 2013 /PRNewswire/ -- Fixtures Living, an innovative retail concept specializing in premium lifestyle products for the home, is changing its name to "PIRCH." The official switchover occurs on August 29, 2013.
"This is a seminal moment in the continuing evolution of our company," said Jeffery R. Sears, PIRCH's CEO. "As we expand our presence in the U.S., and touch more and more lives along the way, we feel it's important to have a name that conveys why we exist — our purpose and our promise. "PIRCH" captures that, as it suggests an elevated experience, a place to branch out and discover new ways to 'feather your nest.' "
A variant of the word "perch", PIRCH is spelled with an "i", says Sears, "to make the name uniquely ours."
Prior to the official changeover, the company held discussions with key stakeholders in order to make the transition a smooth one. "The reception was overwhelmingly positive," observed Sears. "In fact, the general reaction was more or less 'it's about time!'"
PIRCH remains an independent, privately-held company with aggressive plans for national expansion over the next five years. "Despite the significant change we're embarking on," says Sears, "the most critical aspects of our company will stay the same. Our management team remains fully intact, and the way we conduct business — openly, honestly, respectfully, and joyfully —will never change."
PIRCH offers an elevated experience where guests can discover new and exciting ways to "feather their nest." Specializing in premium lifestyle goods for the home, PIRCH carries a hand-culled array of best-in-class brands for indoor-and outdoor-kitchens, laundry rooms and the bath, from exquisite decorative plumbing to entire Health-and-Wellness Systems. Currently in three California markets — with plans to move its San Diego showroom to Westfield's UTC this fall — the store will soon have a presence in Chicago's Oakbrook Center, as well as Dallas' NorthPark Center. In addition, the company is poised to expand into several other major U.S. cities over the next 12-24 months. For more information, visit thepirch.com.
SOURCE Fixtures Living