HOFFMAN ESTATES, Ill., Jan. 24, 2017 /PRNewswire/ -- With 86% of consumers citing personalization as playing a role in their purchasing decision, today's car buyers expect a shopping experience that's tailored to their needs and wants. CDK Global and Darwin Automotive's new solution, CDK MenuVantage Platinum, uses prescriptive selling – a patented technology that uses inputs from consumer, vehicle, deal and third party sources – to tailor F&I product presentations to individual car buyers.
"The days of one size fits all in the F&I department are over," said Justin Sprague, vice president of product marketing at CDK Global. "This new solution is going to transform the F&I process for dealers and can lead to higher F&I income. Consumers love it because offerings are now being sorted and tailored to their lifestyle."
The process starts with customers completing a simple ownership survey. This information is then merged with information in the DMS, including purchase history when applicable, and external data to identify the F&I products most likely to resonate with each customer. To ensure compliance, all products are presented, but the order in which they are presented changes based on the individual consumer.
"Our solution utilizes big data and predictive analytics to create the most personalized and effective selling process possible," said Phil Batista, CEO at Darwin Automotive. "We are excited to partner with CDK Global and evolve the customer and dealer experience during the F&I process."
MenuVantage Platinum provides a streamlined solution with numerous sales and presentation tools available to best fit the needs and presentation style of the user. The solution set can also provide fixed operations with the ability to quickly rate, present and contract authorized F&I products in the Service Lane. There are also other optional features such as Texting, Recall Screening and Accessory Sales available.
CDK Dealers can purchase MenuVantage Platinum through their account manager. Sign up for a demo during NADA 2017 at http://www.cdkglobal.com/events/nada-2017. For more information, please visit www.cdkglobal.com/menuvantage.
About CDK Global
With more than $2 billion in revenues, CDK Global (Nasdaq: CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on evolving the automotive retail experience, CDK Global provides solutions to dealers in more than 100 countries around the world, serving more than 27,000 retail locations and most automotive manufacturers. CDK's solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit www.cdkglobal.com.
About Darwin Automotive
Darwin Automotive, based in Iselin, New Jersey, is a wholly owned subsidiary of Superior Integrated Solutions and has been delivering automotive software for over 20 years. In 2016, Darwin Automotive enrolled 1,021 new dealerships to their F&I software including two of the largest auto groups in the US, Sonic and Group 1 Automotive. More information is available at www.darwinautomotive.com.
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SOURCE CDK Global