Pretzelmaker® Brings the Heat with NEW Jalapeno Pretzel Dog Product Available for a Limited Time During "New Dog, New Kick" Celebration

ATLANTA, April 19, 2011 /PRNewswire/ -- Pretzelmaker announced today that the company has introduced a HOT new dog as part of their national New Dog, New Kick celebration. The Jalapeno Pretzel Dog features a plump, 100% Angus beef hot dog wrapped in Pretzelmaker's signature soft pretzel dough and topped with diced jalapenos and zesty spices. The Jalapeno Pretzel Dog joins multiple other Pretzelmaker innovations, including the original Pretzel Dog and portable Mini Pretzel Dogs. Pretzelmaker is managed by GFG Management, LLC, a subsidiary of Global Franchise Group.

If the introduction of the Jalapeno Pretzel Dog wasn't sizzling enough, Pretzelmaker is also rolling out their new Jalapeno Pretzel. Both products are available for a limited time only.

"Pretzelmaker's heritage of product innovation is built around a dedication to new products that are in line with current consumer tastes and trends," said Jenn Johnston, chief marketing & operations officer for GFG Management, LLC. "Our original Pretzel Dog is an established customer favorite and adding a new 'kick' with the Jalapeno ingredient is a natural progression for this product line."

The Jalapeno Pretzel Dog and Jalapeno Pretzel are complimented by Pretzelmaker's wide variety of dipping sauces as well as the company's extensive line of specialty beverages, including blended drinks and original lemonade.

To stay up to date on all of Pretzelmaker's new products and promotions, join Pretzelmaker's exclusive e-mail fan club at www.pretzelmaker.com or become a fan of the brand on Facebook® (www.facebook.com/pretzelmaker).  

About Pretzelmaker® (www.pretzelmaker.com)

Since 1991, Pretzelmaker has specialized in serving fresh baked, hand-rolled soft pretzel products, dipping sauces and beverages. Long recognized as an innovator in their industry, the brand is credited with inventing the popular Pretzel Dog, Mini Pretzel Dogs, and the portable Pretzel Bites. Following integration in 2010, the Pretzelmaker brand now also includes Pretzel Time®. Pretzelmaker is currently the second largest soft pretzel concept in the United States and is also rapidly expanding worldwide with locations in Canada, Guam and Mexico.

About Global Franchise Group, LLC (www.globalfranchise.com)

Global Franchise Group, LLC is a strategic brand management company with a focus on franchising. The company owns a portfolio of franchise brands that includes four quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® as well as two retail franchise concepts: TAF® and Shoebox New York®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with $5 billion of capital under management and substantial franchise management experience.

Media Contacts:


Jacob Hawkins

Steven Rice

Ogilvy Public Relations

Ogilvy Public Relations

404-881-2339

404-881-2317

jacob.hawkins@ogilvypr.com

steven.rice@ogilvypr.com



SOURCE Pretzelmaker



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