Pretzelmaker® Offers $10,000 for Best Original Cheers Nationwide "Cheer with a Twist" Video Contest Runs Through March 31

ATLANTA, Jan. 20, 2011 /PRNewswire/ -- Pretzelmaker announced today that the company has launched a compelling new contest for cheerleaders across the country. The "Cheer with a Twist" Video Contest is being hosted completely online and was developed to celebrate the brand's commitment to "freshness with a twist." Pretzelmaker is managed by GFG Management, LLC, a subsidiary of Global Franchise Group.

To enter the contest, Pretzelmaker is asking cheer squads to submit a video, no longer than two minutes in length, of their squad executing an original cheer that incorporates the "Pretzelmaker" name and demonstrates a "twist" theme to the brand's Facebook® page at www.Facebook.com/Pretzelmaker. Prizes for the contest will be awarded in April, when one squad will receive the Grand Prize of up to $5,000*. Two additional squads will be selected as Runners Up and will each receive up to $2,500*.

The contest runs through March 31, 2011. Additional entry rules and details can be found on Pretzelmaker's Facebook® page and at www.Pretzelmaker.com.

"We're proud of Pretzelmaker's culture of fresh products prepared in an entertaining environment," said Jenn Johnston, chief marketing & operations officer for GFG Management, LLC. "We feel that this contest is an excellent way to recognize the elements that have made us so successful and look forward to rewarding three outstanding cheer squads for their exceptional Pretzelmaker cheers."

In addition to becoming a fan of the brand on Facebook®, customers can stay up to date on all new products and promotions by joining Pretzelmaker's exclusive e-mail fan club at www.Pretzelmaker.com.

*The Grand Prize video receives up to $5,000 and two Runner Up videos receive up to $2,500 each. Prizes to be awarded as a cash prize divided equally between all members of the winning cheer squads with the maximum cash prize to each member not to exceed $500 to the Grand Prize winners and $250 to the Runners Up. No purchase necessary to enter or win.

About Pretzelmaker® (www.pretzelmaker.com)

Since 1991, Pretzelmaker has specialized in serving fresh baked, hand-rolled soft pretzel products, dipping sauces and beverages. Long recognized as an innovator in their industry, the brand is credited with inventing the popular Pretzel Dog, Mini Pretzel Dogs, and the portable Pretzel Bites. Following integration in 2010, the Pretzelmaker brand now also includes Pretzel Time®. Pretzelmaker is currently the second largest soft pretzel concept in the United States and is also rapidly expanding worldwide with locations in Canada, Guam and Mexico.

About Global Franchise Group, LLC (www.globalfranchise.com)

Global Franchise Group, LLC is a strategic brand management company with a focus on franchising. The company owns a portfolio of franchise brands that includes five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® as well as two retail franchise concepts: TAF® and Shoebox New York®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with $5 billion of capital under management and substantial franchise management experience.

Media Contacts:


Jacob Hawkins

Steven Rice

Ogilvy Public Relations

Ogilvy Public Relations

404-881-2339

404-881-2317

jacob.hawkins@ogilvypr.com

steven.rice@ogilvypr.com



SOURCE Pretzelmaker



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