2014

PRI® Releases "Studio 360 Teacher Redesign" on iBookstore

The Multi-Touch book for iPad is the first from public media

MINNEAPOLIS, March 14, 2012 /PRNewswire-USNewswire/ -- Public Radio International (PRI) announces the release of its first book for the iPad, the "Studio 360 Teacher Redesign" Multi-Touch book, available now on the iBookstore. Using multimedia and interactive components to tell a socially current and visually compelling story about our perceptions of teachers, "Studio 360 Teacher Redesign" provides PRI with the opportunity to engage audiences in new ways with content that brings different perspectives and insights to light.

Inspired by a segment from PRI and WNYC's award-winning arts and culture show, "Studio 360 with Kurt Andersen,"  "Teacher Redesign" offers a stunning, multimedia exploration of a creative initiative to rebrand teachers. Text, photos, audio, video and interactive graphics tell the story of how one teacher's request to revive the stale image of her profession led to a whole new way to look at and think about the role of educators.

For the last five years, "Studio 360" has hired graphic design teams to rethink the images of various things, like the Monopoly board game and Valentine's Day. Last fall teacher Kate Ahearn from Haverhill, Massachusetts, asked "Studio 360" to redesign the image of teachers. "Studio 360" recruited New York design firm Hyperakt, who created new branding for teachers that could be applied to a wide variety of products and messages, from campaigns to recruit teachers, to bathroom signage, to temporary tattoos. The creative process, along with resulting visuals, is documented in the interactive "Studio 360 Teacher Redesign" multi-touch book for the iPad.

PRI's Senior VP of Content and "Studio 360's" Executive in Charge, Melinda Ward, notes that the book "extends PRI's public service mission and offers new perspectives on the current education debate. The book and the rebranding work show that teachers help us connect the dots far beyond the traditional subjects of reading, writing and arithmetic, and we're proud to expand access to this work with our new book."

"Studio 360 Teacher Redesign" is available on the iBookstore on your iPad or go to www.itunes.com/ibookstore.

The branding and other visuals created for "Studio 360 Teacher Redesign" by Hyperakt are available for public use under a non-commercial Creative Commons license, and can be downloaded at Inspireteachers.org.

About Public Radio International®
Celebrated as a driver of innovation in public media, PRI was founded in 1983 to diversify and expand the content available on public platforms, enabling U.S. listeners to "hear a different voice™" and to connect with one another and the larger world. PRI leads by identifying critical but unmet content needs and partnering with producers, stations, digital networks and funders to develop multi-platform resources to meet those needs. By creating an environment in which innovation can thrive, PRI supports the creation and distribution of content that would otherwise be unavailable and that brings new voices, global journalism and cultural perspectives to the American public. PRI content is available on pri.org and mobile apps, via podcasts and streaming, and is broadcast on 837 public radio stations as well as Sirius XM Satellite Radio. Over 16 million people access PRI content each week through these sources. For more information, visit Pri.org.

About "Studio 360 from PRI and WNYC"
Peabody Award-winning "Studio 360 from PRI and WNYC" is public radio's smart and surprising guide to what's happening in pop culture and the arts. Each week, Kurt Andersen introduces you to the people who are creating and shaping our culture. Life is busy — so let "Studio 360" steer you to the must-see movie this weekend, the next book for your nightstand, or the song that will change your life. Visit Studio360.org.

About Hyperakt
Hyperakt is an independent design firm with a passion for creating work that effects change in the world around us: meaningful design for the common good. Located in Brooklyn, New York, Hyperakt works with clients who fight for justice, celebrate culture and diversity, spread knowledge and engage in social entrepreneurship. Visit Hyperakt.com.

SOURCE Public Radio International



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