Priceline.com Launches Priceline Sponsored Listings Advanced analytics allow hotels to bid in real-time to increase bookings
NEW YORK, Sept. 12, 2013 /PRNewswire/ -- Priceline.com, a leader in global online hotel reservations and part of The Priceline Group (NASDAQ: PCLN), today announced the launch of Priceline Sponsored Listings to give hotels the power to bid in real-time to reach key consumers at the point of purchase. Powered by HookLogic, the global leader in commerce search advertising, the new auction-based pay-per-click program empowers hotels to advertise to in-market travelers and measure the success of their campaigns instantly. Built on a real-time analytics platform, Priceline Sponsored Listings shows participating hotels exactly what it costs to fill each room.
"With so many channels to reach potential consumers, we want to give hotels of all sizes and varying budgets an opportunity to identify key consumers, reach them with customized messages at the moment of purchase, and track results in real time," said Craig Schickler, Vice President of Partner Marketing at priceline.com.
With Priceline Sponsored Listings, hotels can:
- Bid for prime positioning in destination searches to increase exposure to key customers in hotel search results across priceline.com
- Pinpoint customers via multiple filtering options including demographics, dates of stay, length of stay and advance purchase windows
- Access real time reporting metrics to adjust bid strategy mid-campaign
- Customize messages and visuals for different consumer segments
- Actively manage spend by setting daily, weekly or monthly budgets within the platform
"We're excited about Priceline Sponsored Listings," said Lakota Forosisky, Area Director of Revenue Management at Hyatt Place Mystic. "It's a challenging hotel market in September and Priceline is truly answering the call. So far the program has exceeded our performance expectations."
"Many customers buy from among the first few choices they see, yet it's difficult for hotels to influence where they show up in organic search results," adds Jonathan Opdyke, CEO of HookLogic. "Priceline Sponsored Listings creates a simple approach for hotels to win that incredibly valuable first-in-search position."
Hotel marketers interested in learning more about Priceline Sponsored Listings can visit www.pricelinesponsoredlistings.com.
About The Priceline Group
The Priceline Group (Nasdaq: PCLN) is a leader in global online hotel reservations. The Priceline Group is composed of five primary brands -Booking.com, priceline.com, Agoda.com, KAYAK and rentalcars.com, and several ancillary brands. The Priceline Group provides online travel services in over 180 countries and territories in Europe, North America, South America, the Asia-Pacific region, the Middle East and Africa.
Booking.com is the number one online hotel reservation service in the world, offering over 330,000 hotels and accommodations (as of August 2, 2013), and is available in 41 languages. More recent counts are available on the Booking.com website. Priceline.com gives leisure travelers multiple ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises. In addition to getting compelling published prices, travelers can take advantage of priceline.com's famous Name Your Own Price® service, which can deliver the lowest prices available, or the recently added Express DealsSM, where travelers can take advantage of hotel discounts without bidding. Agoda.com is an Asia-based online hotel reservation service that is available in 38 languages. Rentalcars.com is a multinational rental car service, offering its reservation services in over 6,000 locations and providing customer support in 40 languages. KAYAK's websites and mobile apps allow people to easily compare information from hundreds of travel sites at once.
SOURCE The Priceline Group