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Primicia mundial: artista multimedia china Cao Fei crea el primer automóvil artístico digital de BMW
  • Brazil - Português


News provided by

BMW Group

May 31, 2017, 08:30 ET

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BEIJING, 31 de mayo de 2017 /PRNewswire/ -- Cao Fei (nacida en 1978) es la artista china más joven y la primera en crear un BMW Art Car. Empleando la realidad virtual y aumentada, la artista de prestigio mundial aborda el futuro de la movilidad tal como la conducción autónoma y la digitalización. La presentación mundial del BMW Art Car número 18 se celebró en el Museo de Arte Minsheng de Beijing el 31 de mayo en presencia del Dr. Ian Robertson, miembro del comité directivo de BMW AG, y de cientos de invitados.

Foto - http://mma.prnewswire.com/media/516963/Cao_Fei_Unmanned.jpg 

Foto - http://mma.prnewswire.com/media/516962/BMW_Art_Car_18.jpg 

El BMW Art Car de Cao Fei es una reflexión sobre la velocidad del cambio en China, su tradición y su futuro. Su proyecto de automóvil de arte está integrado por tres componentes: un video de un practicante espiritual que viaja en el tiempo, características de realidad aumentada que retratan haces de luz coloridos, accesible a través de una aplicación dedicada (App Store: palabra clave "BMW Art Car #18"), y el auto de carreras BMW M6 GT3 en su negro de carbón original. Su uso de un negro no reflectante rinde homenaje a la estructura de fibra de carbono del chasis del auto de carreras e incorpora al vehículo en las posibilidades del mundo digital. En el video, el practicante ejecuta movimientos espirituales, que se convierten en envolventes haces de luz coloridos. Cuando la aplicación se usa dentro del automóvil, estos se convierten en una instalación de realidad aumentada que flota sobre el M6 GT3 y a su alrededor.

El BMW M6 GT3 correrá en el Campeonato Mundial FIA FT en Macao, 17-19 de noviembre de 2017. Habrá una experiencia virtual del BMW Art Car de Cao Fei en exhibición en el UBS Forum durante Art Basel, en Basilea, en junio de 2017.

Hay más información disponible en http://www.press.bmwgroup.com
Escenas de video: http://www.press.bmwgroup.com/tv-footage

Dr. Thomas Girst
Asuntos corporativos y gubernamentales del BMW Group
Director de Asuntos culturales
Teléfono: +49-89-382-24753
Correo electrónico: [email protected]

FUENTE BMW Group

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