Prince Sports, Inc. Appoints Schafer|Condon|Carter Advertising Agency Partner

BORDENTOWN, N.J., Aug. 30 /PRNewswire/ -- Prince, global leader in performance tennis equipment, officially announced today that it has selected Schafer|Condon|Carter (SCC) as its new consumer branding agency after an agency review.

SCC will be responsible for adding creative and strategic value to all consumer and trade marketing efforts on behalf of the Prince Tennis brand including planning and insights, advertising, digital, retail marketing, and dealer communications.  Initial work will focus on creating strong consumer connection to Prince's breakthrough EXO3 racquet technology and entire performance racquet line.

"Schafer Condon Carter showed to be the most strategic thinkers with creative expertise and integrated capabilities best suited for our business," said Zach Perles, vice president of global communications for Prince Sports, Inc. "Prince has a long legacy of game-changing innovation and is a great brand with great products and great people.  In SCC we've found a partner who we believe will help to combine these three attributes in the most meaningful way to create a powerful, contemporary connection with players around the globe."

"Just as Prince has helped some of the best athletes in the sport achieve extraordinary results on the court, we look forward to helping the team at Prince unlock the brand's unlimited potential and win in market," said David Selby, president of SCC.

About Prince Sports, Inc.

Prince Sports, Inc., based in New Jersey, is a company of racquet sports enthusiasts whose goal is to create cutting edge, functional and technically advanced products that deliver performance benefits for avid players. The Company's portfolio of brands includes Prince (tennis, squash and badminton), Ektelon (racquetball) and Viking (platform/paddle tennis).  The Company has a history of innovation including inventing the first "oversize" and "longbody" racquets, the first "Natural Foot Shape" tennis shoe, the first "multifilament" string and, of course, the first electronic ball machine. Today, Prince markets leading technologies in racquets (EXO3), string (Premier LT), footwear (LightSpeed) and apparel (Aerotech).  It has operations on three continents with distribution in more than 100 countries. For more information on players, products or programs please visit www.princesports.com.

About Schafer|Condon|Carter

Schafer Condon Carter is Chicago's top independent mid-size advertising agency, and one of the fastest growing shops in the U.S. SCC has built its success by challenging the status quo and delivering a tightly orchestrated, fully-integrated brand vision for its clients across an infinite set of consumer touch points. SCC's work product manifests as powerful brand ideas that drive stakeholder value. A simple mission drives SCC's entrepreneurial spirit and aggressive, growth-oriented culture: "Think Again." SCC is based in Chicago and its wholly owned network includes SCC|Grossman Public Relations and SCC|Digital. The agency employs more than 60 people. For more information visit www.sccadv.com.

SOURCE Prince Sports, Inc.