SANTA CLARITA, Calif., June 11, 2014 /PRNewswire/ -- Princess Cruises was awarded "Best Overall Use of Social Media by a Cruise Line" in the 2014 Travel + Leisure Social Media in Travel + Tourism (SMITTY) Awards. The award highlights the company's engaging and effective use of social media during the past year.
Each year, the Travel + Leisure SMITTY awards recognize companies in the travel and tourism industry showcasing the best and most innovative uses of social media. A jury of digital insiders and travel professionals reviewed hundreds of submissions and named winners and runners-up in 30 categories.
"Sharing experiences is one of the most rewarding aspects of travel," said Jan Swartz, Princess Cruises president. "We're honored to be recognized for our efforts to engage our guests online and maintain their enthusiasm before, during and after their cruises."
The line's social media successes in 2013 included a multi-channel campaign to support the launch of Royal Princess, christened by The Duchess of Cambridge. Promotions included an Instagram sweepstakes, tweet chat and video series, as well as exclusive social content highlighting the new cruise ship.
A complete list of this year's SMITTY winners can be found at http://www.travelandleisure.com/smittys-2014.
Additional information about Princess Cruises is available through a professional travel agent, by calling 1-800-PRINCESS (1-800-774-6237), or by visiting the company's website at princess.com.
About Princess Cruises:
One of the best-known names in cruising, Princess Cruises is a global cruise and tour company operating a fleet of 18 modern ships renowned for their innovative design and wide array of choices in dining, entertainment and amenities, all provided in an environment of exceptional customer service. A recognized leader in worldwide cruising, Princess carries 1.7 million guests each year to destinations around the globe ranging in length from three to 111 days. The company is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE: CUK).
Additional media information is available at princess.com/news
SOURCE Princess Cruises