LONDON, Aug. 31, 2016 /PRNewswire/ -- The print media industry produces a variety of publications, including books, magazines, newspapers and directories. The print media industry produces its material in printed materials or electronic media.
Periodical Publishers are also known as magazine publishers. Periodical publishers publish comic books, radio and television guides, magazines, scholarly journals, newsletters and trade journals.
The Broadcasting market was the largest market accounting for $XX billion followed by Print Media with $XX billion. The Information services market was the third largest of the selected industries in 2015, accounting for $XX billion.
The Americas was the largest geographic market in the print media market in 2015, accounting for $XX billion or XX% of the global market. The Americas was the largest market because of rise in the number of professional knowledge workers accessing books for reference, high e-book sales, high per capita income and large population that reads books regularly. Asia was the second largest geographic market, accounting for $XX billion or XX% of the global market. Europe was the third largest geographic market, accounting for $XX billion or XX% of the global market. The Middle East and Africa accounted for XX% and Oceania accounted for XX% of the global print media market.
Global per capita print media consumption declined from $XX in 2011 to $XX in 2015 at a CAGR of XX% and is expected to grow to $XX in 2019 at a CAGR of XX%. This was due to growth in eBooks subscription model that was relatively cheaper than printed books.
Delivering Content through Video Magazines – Video magazines are a series of online videos that follow the print magazine format. Consumers spend double the amount of time watching video content online, either on desktop or a mobile device, than they do in reading text online. Research from Forrester has calculated that one minute of video is equal to 1.8 million words. Studies have also shown that video advertising generates four times the leads of non-video advertising. Companies like Meredith, Condé Nast, Hearst et al have created video production units.
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