Private Club Marketing, Inc. Expands Portfolio, Forms Strategic Partnerships with Industry's Elite

RANCHO SANTA MARGARITA, Calif., April 20 /PRNewswire/ -- Private Club Marketing (http://www.privateclubmarketing.com), an international company specializing in marketing strategies for private clubs, has formed key partnerships with industry leaders. Founder/CEO Zack Bates says these developments follow the hiring earlier this year of Eva Mangas Nightingale, who focuses on new business development and consulting services. For Nightingale, the former vice president of member relations at ClubCorp, the newly formed alliances represent a reunion of sorts.

All nine of the handpicked professionals were previously affiliated with ClubCorp and collectively represent over 145 years of serving ClubCorp and its members. Working for a leader in the club industry served as a perfect springboard for the entire team. Now back together again, they are collaborating on a customized and progressive approach to servicing private clubs.

Private Club Marketing's new partners and consultants include the following:

• Lynne LaFond DeLuca is SVP of business development and education for Beverly Clark Hospitality Training.  She specializes in optimizing private club catering and food and beverage revenue as well as golf tournament sales. DeLuca and Nightingale will offer monthly education and training webinars.

• Michele Carroll is a founding partner of Triumph Golf and is an expert in creatively increasing membership and revenue in all areas of the private club industry. Michele has led industry-leading private clubs such as Pinehurst and had a portfolio of over 130 clubs with ClubCorp.

• Triumph Golf's leadership team includes Jim McTeigue, former SVP of ClubCorp's Golf and Country Club Division; Billy Sitton, former VP of operations for ClubCorp and Managing Director of ClubCorp International; and Michael McTeigue, who specializes in new and emerging companies. These golf industry veterans join forces to rescue troubled golf and country clubs.

• Henslee & Huguely LLP is a legal consulting firm focusing on membership and other legal issues affecting private clubs and resorts. Partners Tom Henslee and Rand Huguely along with Dick Cassidy have a combined 53 years of experience in the golf and private club industries. Henslee & Huguely will be providing legal counsel, advice and support to Private Club Marketing.

Private Club Marketing is working to make clubs more relevant in a changing world, said Bates. McTeigue added, "As we reposition ourselves toward the modern family club, a progressive company takes a look at classic business practices and encourages a paradigm shift that embraces new areas of revenue." Carroll further added that the Private Club Marketing strategic alliance is a modern revenue team with trustworthy expertise needed to help private clubs and resorts achieve enduring success.

About Private Club Marketing, Inc.

Private Club Marketing, Inc. combines more than 30 years of experience in member relations, retention, sales, marketing and graphic design to bring its clients strategies and products to assist in establishing member connections and traditions. Private Club Marketing offers support in member retention planning, marketing and communication, member profiles/surveys, private events, management, operations and food & beverage strategies. 

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SOURCE Private Club Marketing, Inc.