2014

Private Companies Signal Rising Confidence in US Economy, PwC Survey Finds Optimism and Hiring Plans Improve for 3rd Straight Quarter

-- Private companies' optimism about the US economy's 12-month outlook rose for the third consecutive quarter.

-- Despite challenges abroad, international private companies anticipate the same 7.8 percent revenue growth as their domestic counterparts.

-- More than half (57%) of private companies are planning net new hiring over the next 12 months.

NEW YORK, July 23, 2013 /PRNewswire/ -- For the third consecutive quarter, the number of privately owned companies optimistic about the US economy's 12-month prospects rose, according to PwC US's Private Company Trendsetter Barometer. In the second quarter of 2013, 59 percent of private companies voiced optimism – up nine points from the prior quarter and 17 points from the fourth quarter of 2012, reaching one of the highest levels post-recession. Two-thirds (67 percent) of private-company executives described the economy as growing, projecting 2.2 percent growth in calendar year 2013.

(Logo: http://photos.prnewswire.com/prnh/20100917/NY66894LOGO )

For US private companies selling in international markets, optimism about the world economy remained at a moderate 39 percent, though up two points from the first quarter. Meanwhile, international companies' pessimism climbed seven points to 20 percent; 41 percent of them were uncertain.

While optimism about the US and world economies remained divergent, revenue forecasts matched for domestic and international companies — both sets of companies raised their 12-month revenue targets to 7.8 percent, up from six percent in the first quarter. Overall, 80 percent of private companies forecast positive revenue growth for the next 12 months, and one-third (33 percent) project double-digit growth.

"The steady climb of private companies' optimism is a positive break from the fluctuations in confidence we're used to seeing," says Ken Esch, a partner with PwC's Private Company Services practice. "As momentum builds around optimism in the US economy, we're finding that this translates into more companies looking to reinvest in their growth plans."

The following graphic depicts the trajectory of private-company optimism over time.

Optimism barometer

(Photo: http://photos.prnewswire.com/prnh/20130722/NY50713-INFO )

*Reflects responses only from companies selling internationally  


Percentages reflect the number of US private companies registering optimism about the US and world economies. 


Source: Trendsetter Barometer Business Outlook, PwC, 2013 

Period covered: 2Q 2007 to 2Q 2013

International Companies Maintain Aggressive Growth Plans, Though Challenges Persist

International sales improved in the second quarter, with 47 percent of international companies reporting higher sales – up 20 points from the first quarter – though margins were compressed, especially for companies selling in China, India and Brazil. One-in-four companies (26 percent) selling in these markets grappled with higher costs, which offset some of their sales increases. The overall anticipated contribution of international sales to total revenue among private companies over the next year fell one point from the first quarter to 17 percent.

Despite the margin pressure, international companies continue to lead their domestic-only counterparts in investing in growth. More international companies are planning major capital investments (42 percent vs. 23 percent for domestic-only companies), increased operational spending (78 percent vs. 60 percent) and new hiring (64 percent vs. 51 percent).

"International companies continue to advance an aggressive growth agenda despite concerns about the global economy, including slower growth in the emerging markets," says Esch. "For these companies, maintaining a presence in key growth markets abroad is a priority, and so they are adapting to trends such as rising labor and shipping costs in China, rather than shying away from opportunities in global markets."

More Companies Plan Net New Hiring

In a positive sign for the job market, the percentage of private companies planning net new hiring over the next 12 months increased by five points to 57 percent in the second quarter. Overall, the planned increase for the average composite workforce is 3.2 percent, on par with the first quarter's 3.4 percent and well above a year ago (2.4 percent).

"Incremental but steady hiring among private companies underscores their focus on growth," says Esch. "As companies seek to add to their ranks, however, they must continue to find creative ways of retaining the talent they've already invested in and trained for skilled positions."

Additional Survey Findings

  • Companies selling in the emerging markets of Brazil, China and India are more optimistic about the US and world economies than international marketers overall, suggesting that much of the pessimism and uncertainty regards the Eurozone.
  • International companies selling in China reported a net negative six percent margin in the second quarter, reflecting cost and price pressures.
  • Private companies' top three barriers to growth were lack of demand (65 percent), legislative/regulatory pressures (55 percent) and increased taxation (37 percent).
  • A cutback in new financing activity occurred in the second quarter, with just 14 percent of private companies reporting such activity (down four points from the first quarter), and 11 percent reporting new bank loans (down four points from the first quarter).

About PwC's Private Company Trendsetter Barometer

Each quarter, PwC's Private Company Trendsetter Barometer tracks the business issues and best practices of America's leading privately held businesses. This quarter's report incorporates the views of 202 C-suite officers (CEOs/CFOs): 105 from companies in the product sector and 97 in the service sector, averaging $306 million in enterprise revenue/sales, and including large, $500M-plus private companies.

About PwC's Private Company Services Practice

Moving beyond tomorrow's uncertainty and growing your business matters to you, and to us. Experience what it is like to work with professionals dedicated to serving private companies and their owners. Working with you on both day-to-day and more-complex issues such as compliance, controls, cash flow, expansion, succession, and personal financial matters -- this is PwC's Private Company Services.

You talk, we listen and share insight. We are proud to serve as advisors to more than 60% of America's Largest Private Companies (1), collaborating to help you achieve long-term success.

Experience the difference. Visit us online at pwc.com/us/pcs or email us at pwcpcs@us.pwc.com to start the conversation.

(1) 2012 Forbes America's Largest Private Companies List

About PwC US

PwC US helps organizations and individuals create the value they're looking for.  We're a member of the PwC network of firms in 158 countries with more than 180,000 people.  We're committed to delivering quality in assurance, tax and advisory services.  Tell us what matters to you and find out more by visiting us at www.pwc.com/US

Learn more about PwC by following us online: @PwC_LLP, YouTube, LinkedIn, Facebook and Google +

© 2013 PricewaterhouseCoopers LLP, a Delaware limited liability partnership. All rights reserved. PwC refers to the US member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details.

SOURCE PwC US



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